In-Person Event

Engage Nordics

21st May 2026 | 9am - 5pm CET

Operahuset, Möten & Event, Karl XII:s torg 1, 111 47 Stockholm, Sweden

Engage Nordics is where the region's boldest marketing and business leaders come together. Expect thought leadership keynotes from HubSpot, TikTok, and senior voices from across the Nordics, followed by hands-on afternoon sessions built around the challenges that matter most to your business.

From AI-powered experiences to the latest HubSpot innovations, you'll leave with practical insights, fresh ideas, and the connections to drive your business forward.

The event is now at full capacity. Please let us know if you would like to be added to the waitlist.

Here's what to look forward to

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Hear from Industry Leaders

Kick off with a high-impact keynote programme - a HubSpot AEO keynote, a featured session with TikTok, and candid fireside conversation with the VP of Marketing from Legora.

Get Closer to the Product

Go deeper on HubSpot's TikTok integration, new features from Spring Spotlight, and see the AEO product in action — with sessions designed to help you get more from your platform.

Learn from Real Customer Experiences

Hear from customers in candid fireside chats about how they're using HubSpot to tackle real challenges and drive measurable results.

Leave Ready to Act

Walk away with new connections, fresh perspectives from your peers, and practical ideas you can put to work straight away.

For HubSpot customers ready to go deeper into the platform and get hands-on with the latest features and functionality.

9:00 AM

9:30 AM

9:45 AM

10:15 AM

11:00 AM

11:30 AM

11:45 AM

What does it actually mean to lead marketing when AI isn't a tool you've adopted - it's the foundation you built on?

In this candid, unscripted conversation, Susanne Rönnqvist Ahmadi (VP International Marketing, HubSpot) and Stuart Shingler (VP of Marketing, Legora) go beyond the standard AI hype to talk about what's really changing - from how they hire and what they've stopped doing, to where the genuine advantage lies when you have no legacy systems and no inherited playbook to fall back on.

Expect honest answers on team size, budget bets, brand risk, and the marketing beliefs both leaders have had to let go of in the last 12 months.

Speaker: Susanne Ronnqvist Ahmadi, VP International Marketing @HubSpot

12:15 PM

12:45 PM

2:00 PM

2:45 PM

3:00 PM

3:30 PM

4:30 PM

For those curious about HubSpot and looking to see what's possible for their business.

9:00 AM

9:30 AM

9:45 AM

10:15 AM

11:00 AM

11:30 AM

11:45 AM

What does it actually mean to lead marketing when AI isn't a tool you've adopted - it's the foundation you built on?

Expect honest answers on team size, budget bets, brand risk, and the marketing beliefs both leaders have had to let go of in the last 12 months.

Speaker: Susanne Ronnqvist Ahmadi, VP International Marketing @HubSpot

12:15 PM

12:45 PM

2:00 PM

2:45 PM

3:00 PM

3:45 PM

4:30 PM

Meet Your Speakers

Location

Operahuset

Möten & Event, Karl XII:s torg 1, 111 47 Stockholm, Sweden

This event is now at full capacity.

Frequently Asked Questions

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Automate marketing

Build pipeline

Close deals

Scale support

Drive retention

Create content

Manage content

Find and reach customers

Grow sales and get paid

Organize customer data

Resolve customer queries 24/7

Automate sales prospecting

Research customers faster

Engage Nordics

Here's what to look forward to

Hear from Industry Leaders

Get Closer to the Product

Learn from Real Customer Experiences

Leave Ready to Act

Meet Your Speakers

Susanne Rönnqvist Ahmadi

Julia Pilkes

Stuart Shingler

Aoife Murphy

Megha Bhattacharya

Steven Groen

Location

Operahuset

This event is now at full capacity.

Frequently Asked Questions

The HubSpot Customer Platform

Marketing Hub

Sales Hub

Service Hub

Content Hub

Data Hub

Commerce Hub

Smart CRM

Small Business Bundle

Breeze

AEO (Beta)

HubSpot Marketplace

Marketing

Sales

Customer Service

Content

Startups & Small Businesses

Artificial Intelligence

Featured Links

Community & Events

Partners

Education

Tools

Services

The HubSpot Customer Platform

Free HubSpot CRM

Overview of all products

Marketing Hub

Sales Hub

Service Hub

Content Hub

Data Hub

Commerce Hub

Smart CRM

Small Business Bundle

Breeze

AEO (Beta)

HubSpot Marketplace

Marketing

Sales

Customer Service

Content

Startups & Small Businesses

Artificial Intelligence

By Team Size

For Small Businesses & Startups

For Enterprises

Why HubSpot?

Why Choose HubSpot?

Case Studies

Spotlight: Product Updates

Engage Nordics

Here's what to look forward to

Hear from Industry Leaders

Get Closer to the Product

Learn from Real Customer Experiences

Leave Ready to Act

Arrivals & Registrations, Networking, Tea & Coffee & Breakfast

Welcome to the Event

The AEO Playbook: How To Show Up in AI Search

Keynote - TikTok

Managing Your Teams in the Age of AI

Coffee Break

The AI-First Marketing Leader: Inside Legora and the Fastest-Growing Companies in Europe

Guest Speaker

Lunch

HubSpot's Latest Product Releases

Interval

Customer Fireside Chat

HubSpot Customer Roundtables

Drinks Reception sponsored by iO Digital

Meet Your Speakers

Susanne Rönnqvist Ahmadi

Location

Operahuset

This event is now at full capacity.

Frequently Asked Questions

Why do I need to fill out the information requested?

Is the event recorded?

What if I have a dietary requirement?