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European Social Media Benchmarks:
The Hard Facts Revealed

Do you want to benchmark your social media activity -- specifically Facebook and Twitter? Not sure how your activity compares to your industry peers in terms of volume and interactions? We’ve taken a close look at customer data to help us paint a picture of how HubSpot customers are using social media. We thought you’d find it interesting too!

Just click on the icons below to uncover benchmarks for your industry. 

*If you cannot see benchmarks for your industry, it means we don't have enought data right now. But don't worry -- we'll update this resource as we get more data! 

Social media activity benchmarks for B2C companies based on data from approximately 2,000 HubSpot Customers.

 

2,035
The average number of website visits from social media in 2014.

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1,114
The average number of social media posts published in 2014 - that's 22 social media posts per week!

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461
The average number of Twitter posts published in 2014, meaning over 2 in 5 social media posts were on Twitter.

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1,058 
The average number of social media posts published with links in 2014 - that's almost EVERY post.

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207,754 
The average total reach of all social media posts published in 2014.

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1,323
The average number of social media interactions generated in 2014 - that's just over one interaction per post.

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211
The average number of Facebook posts published in 2014, meaning almost 1 in 5 social media posts were on Facebook!

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639
The average number of social media posts published with images in 2014 - that's almost 1 in 2!

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how-to-use-twitter-for-business-promo-image-1
Learn to grow your Twitter presence to generate more leads and sales for your business.
cta-download

Social media activity benchmarks for Tech companies based on data from approximately 2,000 HubSpot Customers.

 

685
The average number of website visits from social media in 2014.

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312
The average number of social media posts published in 2014 - that's 6 social media posts per week!

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141
The average number of Twitter posts published in 2014, meaning almost half of social media posts were on Twitter.

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260 
The average number of social media posts with links in 2014 - that's almost EVERY post.

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170,973 
The average total reach of all social media posts published in 2014.

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261
The average number of social media interactions generated in 2014 - that's less that one interaction per post.

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39
The average number of Facebook posts published in 2014, meaning just over 1 in 10 social media posts were on Facebook.

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130
The average number of social media posts with images in 2014 - that's over 2 in 5.

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how-to-use-twitter-for-business-promo-image-1
Learn to grow your Twitter presence to generate more leads and sales for your business.
cta-download

Social media activity benchmarks for Healthcare companies based on data from approximately 2,000 HubSpot Customers.

 

381
The average number of website visits from social media in 2014.

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260
The average number of social media posts published in 2014 - that's 5 social media posts per week!

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170
The average number of Twitter posts published in 2014, meaning over 2 in 3 social media posts were on Twitter.

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212 
The average number of social media posts with links in 2014 - that's over 4 in every 5 posts!

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14,140 
The average total reach of all social media posts posted in 2014.

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268
The average number of social media interactions generated in 2014 - that's over one interaction per post.

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67
The average number of Facebook posts published in 2014, meaning 1 in 4 social media posts were on Facebook.

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78
The average number of social media posts with images in 2014 - that's 3 in every 10 posts!

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how-to-use-twitter-for-business-promo-image-1
Learn to grow your Twitter presence to generate more leads and sales for your business.
cta-download

Social media activity benchmarks for Marketing companies based on data from approximately 2,000 HubSpot Customers.

 

1,874
The average number of website visits from social media in 2014.

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1,144
The average number of social media posts published in 2014 - that's 22 social media posts per week!

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531
The average number of Twitter posts published in 2014, meaning almost 1 in 2 social media posts were on Twitter.

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1040 
The average number of social media posts with links in 2014 - that's 9 in every 10 posts!

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522,444 
The average total reach of all social media posts posted in 2014.

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590
The average number of social media interactions generated in 2014 - meaning every second post received interaction.

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110
The average number of Facebook posts published in 2014 - meaning 1 in 10 social media posts were on Facebook.

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544
the average number of social media posts with images in 2014, that's 1 in every 2 posts!

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how-to-use-twitter-for-business-promo-image-1
Learn to grow your Twitter presence to generate more leads and sales for your business.
cta-download

Social media activity benchmarks for Non-Profit & Education companies based on data from approximately 2,000 HubSpot Customers.

 

4,288
The average number of website visits from social media in 2014.

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988
The average number of social media posts published in 2014 - that's 19 social media posts per week!

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895
The average number of Twitter posts published in 2014, meaning 9 in 10 social media posts were on Twitter.

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847 
The average number of social media posts with links in 2014, that's over 4 out of every 5 posts!

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577,585 
The average total reach of all social media posts posted in 2014.

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6,009
The average number of social media interactions generated in 2014 - that's 6 interactions per post!

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142
The average number of Facebook posts published in 2014, meaning over 1 in every 10 social media posts were on Facebook.

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306
The average number of social media posts with images in 2014, that's almost 1 out of every 3 posts!

twitter-bird-small
__________
how-to-use-twitter-for-business-promo-image-1
Learn to grow your Twitter presence to generate more leads and sales for your business.
cta-download

Social media activity benchmarks for Manufacturing companies based on data from approximately 2,000 HubSpot Customers.

 

742
The average number of website visits from social media in 2014.

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208
The average number of social media posts published in 2014 - that's 4 social media posts per week!

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14
The average number of Twitter posts published in 2014, meaning less than 1 in every 10 social media posts were on Twitter

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174 
The average number of social media posts with links in 2014 - that's over 4 out of every 5 posts!

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46,436 
The average total reach of all social media posts posted in 2014.

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190
The average number of social media interactions generated in 2014 - that's just over one interaction per post.

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30
The average number of Facebook posts published in 2014, meaning over 1 in 10 social media posts were on Facebook.

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76
The average number of social media posts with images in 2014, that's over 1 out of every 3 posts!

twitter-bird-small
__________
how-to-use-twitter-for-business-promo-image-1
Learn to grow your Twitter presence to generate more leads and sales for your business.
cta-download

Social media activity benchmarks for Professional Services companies based on data from approximately 2,000 HubSpot Customers.

 

2,557
The average number of website visits from social media in 2014. 

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1,044
The average number of social media posts published in 2014 - that's 20 social media posts per week!

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473
The average number of Twitter posts published in 2014, meaning almost 1 in 2 social media posts were on Twitter.

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850 
The average number of social media posts with links in 2014 - that's over 4 out of every 5 posts!

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105,173 
The average total reach of all social media posts posted in 2014.

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671
The average number of social media interactions generated in 2014 - that's almost 2 interactions per post!

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80
The average number of Facebook posts published in 2014, meaning less than 1 in 10 social media posts were on Facebook.

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453
The average number of social media posts with images in 2014 - that's over 2 out of every 5 posts.

twitter-bird-small
__________
how-to-use-twitter-for-business-promo-image-1
Learn to grow your Twitter presence to generate more leads and sales for your business.
cta-download

Social media activity benchmarks for Finance/Insurance companies based on data from approximately 2,000 HubSpot Customers.

 

1,827
The average number of website visits from social media in 2014.

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624
The average number of social media posts published in 2014 - that's 12 social media posts per week!

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352
The average number of Twitter posts published in 2014, meaning over 1 out of every 2 social media posts were on Twitter.

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561 
The average number of social media posts with links in 2014 - that's almost 9 out of every 10 posts!

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95,146 
The average total reach of all social media posts posted in 2014.

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591
The average number of social media interactions generated in 2014 - that's around one interaction per post!

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60
The average number of Facebook posts published in 2014, meaning less than 1 in 10 social media posts were on Facebook.

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323
The average number of social media posts with images in 2014 - that's 1 out of every 2 posts!

twitter-bird-small
__________
how-to-use-twitter-for-business-promo-image-1
Learn to grow your Twitter presence to generate more leads and sales for your business.
cta-download