GTM Leaders Unite

From Insight to Impact: Executive Roundtable on 2026 Planning

VPs from HubSpot and RevOps leaders gathered for a 2026 Planning discussion on driving real progress in AI, aligning fragmented teams, and sticking with strategic priorities so you can end the year confident about what's next.

This webinar occurred on November 6, 2025.

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What GTM challenges are holding you back?

4 Takes The Experts Covered

Honest Assessment of AI Reality vs. Hype: Where AI actually delivers transformational results (and where it doesn't) — with specific use cases and ROI data.

Strategic Decision Framework for Tech Consolidation: When to unify platforms vs. maintain best-of-breed approaches — with real cost-benefit analysis.

Action Plan for 2026: Specific decisions and investments to prioritize before year-end to position for competitive advantage.

Driving Alignment From the Top Down: Drive adoption, overcome resistance, and create clarity so every team member understands their role in executing the strategy.

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Voices Leading the Way

  • Karen Ng

    EVP of Product, HubSpot

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    Karen has championed HubSpot's pioneering work in unified and unstructured data — the foundation that makes AI actually useful for growing businesses. Known for leading with clarity, courage, and "AI speed," Karen exemplifies the rapid innovation needed to help businesses not just survive disruption but lead through it.

  • Chris Hogan

    SVP Operations & Strategy, HubSpot

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    Chris's teams are responsible for revenue operations, business operations (strategy and execution, planning, program management, pricing strategy), product operations, and global data and intelligence. Chris and his teams partner closely with functional leaders across HubSpot to manage, plan, and operate each area of the business efficiently and effectively.

  • Patrick Damer

    VP of RevOps, Arcis Golf

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    Patrick Damer is a growth strategist and operator who helped transform Arcis Golf from a three-club startup into a billion-dollar leader in the golf and leisure industry. Today he leads Revenue Operations, connecting sales, marketing, and technology to remove friction and drive performance.

The Current Landscape

  • 80%

    80% of your customer data is trapped in conversations, emails, call transcripts, and scattered systems.

  • 69%

    69% of successful founders have dedicated AI teams. The results? 37% lower customer acquisition costs and 72% better upsell rates.

  • 27%

    Aligned teams that combine AI adoption and a clear strategy see 27% higher performance.

  • The companies that win won’t be the ones with the most AI tools; they’ll have the smartest hybrid teams where AI doesn’t replace people, but multiplies their impact.

    Karen Ng

    EVP of Product

    HubSpot

  • We’re not building software for a team—we’re building a platform for the business. Every product decision we make ladders back to helping teams grow better, faster.

    Yamini Rangan

    CEO

    HubSpot

  • When everyone is zigging, you should zag... you need to be right about something that everyone thinks you are wrong about for a long time.

    Dharmesh Shah

    CTO & Co-Founder

    HubSpot

FAQs

Frequently Asked Questions

This roundtable is an exclusive conversation for senior GTM executives to discuss the strategic shifts shaping 2026. It’s positioned as a candid exchange of intelligence, not a vendor pitch.

This roundtable is designed for VP+ leaders in Marketing, Sales, Operations, and Revenue Strategy. Senior directors of business operations and select venture capital/private equity leaders are also welcome.

To encourage candid dialogue, the session will be recorded, but only available to those that register to attend live. 

We will share a step-by-step guide, certain clips and key takeaways from the conversation, but strongly encourage live participation!

Four core themes will anchor the discussion:

  • AI Activation at Organizational Scale: moving from pilot to performance
  • Unifying Tech and Teams for Scale: breaking silos and consolidating stacks
  • 2026 Strategic Planning Priorities: frameworks, checklists and competitive advantages
  • The Data Reckoning: overcoming GTM data fragmentation

Yes, but subtly. Core capabilities like Smart CRM, Breeze AI, Loop Marketing, and Data Hub will be referenced within the context of solving GTM challenges—not as product demos.

Yes, we've reserved time for Q&A at the end of the webinar. You can submit questions throughout the presentation, and our panel of experts will address as many as possible. 

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