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Free Masterclass

Your Buyers Are Asking AI. Are You the Answer?

HubSpot Chief Customer Officer, Jon Dick, hosted a masterclass on Answer Engine Optimization. Built for marketing leaders and growth practitioners ready to be the next leaders in AEO. 

Recorded on June 24

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Marketing has always been about reaching the right buyer at the right moment. For two decades, that moment lived in search. That model is fracturing.

Buyers no longer scroll through links to form an opinion. They ask ChatGPT or Perplexity and accept the answer. They arrive at a vendor conversation already briefed by an AI that recommended someone — and that someone is either your brand or a competitor's.

The teams responding to this shift are rethinking what discovery means: not just what content they publish, but whether AI tools surface, cite, and recommend their brand when it matters. That capability is AEO. This masterclass is built for the teams ready to execute.

One System You Can Run Now.

This isn't an intro session. We covered what AEO actually looks like in practice — from diagnosis to execution.
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Benchmark your brand in real time

Run the HubSpot AEO Grader live during the session. See exactly how ChatGPT, Perplexity, and Gemini are describing your brand and how you stack up against competitors.
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Hear from a team running it at scale

Burns & McDonnell will walk through their AEO journey live: how they defined the prompts that mattered, where they found their biggest gaps, and what they changed. 
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Get a customizable action prompt

Leave with a prompt you can run in any LLM to turn your Grader results into a 30-day content game plan personalized to your brand, your personas, and your gaps.
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See how it all comes together

The masterclass ends with a walkthrough of HubSpot AEO inside Marketing Hub, showing how AI visibility connects to the demand gen and automation tools your team already runs. 

Your Starting Lineup:

  • Jon Dick

    Chief Customer Officer

    logo HubSpot

    Jon oversees the global sales and customer success organizations at HubSpot, helping 280,000+ customers grow better. Before this role, he led HubSpot's flywheel marketing team, combining product …

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Who Should Watch On-Demand?

Built for mid-market and enterprise teams. Whether you set the strategy or execute it, this session is designed for marketing leaders and practitioners working at scale. If you're navigating organic traffic pressure, managing complex content programs, or responsible for how your brand shows up across AI discovery channels, this session is for you.

Are Results Like These on Your AEO Roadmap?

  • 82%

    More deals

Source: HubSpot AEO Customer Research (Deals, MQLs, Traffic)

  • With HubSpot's AEO tool, Sandler went from blind to 8,000 new visitors and 12 new account conversions — and now our highest-intent leads are already informed before they ever talk to a rep

    Emily Davidson

    Director of Marketing

    Sandler

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Frequently Asked Questions

First on the Field. Not Last in Line.

This masterclass is one match in a larger game plan. Explore our full webinar lineup for more actionable strategies on AI, GTM alignment, and executive leadership. Each one is designed to put frameworks in your hands that you can run with right away.

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