Logo - Full (Color)

AEO Masterclass

Found or Forgotten: Why AI Search is Your Biggest Growth Channel

October 20, 2026 at 11am ET

A 60-minute session packed with three practical moves lean marketing teams can use to improve AI visibility, sharpen their content strategy, and start closing the gap between what they publish and what AI-powered search tools surface.

What this masterclass will cover

Buyer discovery has moved: 900M people now use ChatGPT every week, and 60% of Google searches end without a click. For a 10-to-200-person company, that shift is personal. The traffic and lead numbers you've tracked for years no longer tell the whole story.

This session breaks down what changed, why it matters for teams without a dedicated content or SEO function, and exactly what to do about it this week.

Following the session, you'll learn to:

  • Diagnose the shift: see the data behind why buyer discovery moved from search results to AI answer engines, in plain, non-technical terms.
  • Define your lane: pinpoint the one persona, problem, and answer your business should own in AI search, instead of trying to cover everything.
  • Write for answers: structure your existing content so AI systems can extract and cite it, without hiring a content team.
  • Measure AI visibility: track mentions, citations, and share of voice in AI answers, even without a dedicated tool.

Register to attend

HubSpot uses the information you provide to us to contact you about products and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy. You also agree we may share your information with Contrast (the vendor that provides the webinar platform) and that you have read and agree to the Contrast Privacy Policy and Terms of Service. 

60 Minutes. One Framework You Can Use Today.

We'll show you what's changed in buyer discover and what to do about it, from diagnosis to action.
HearfromCustomer

No pitch, all peer review

Hear wins and advice from someone in your shoes. Learn what they tried, what didn't work, and where they'd start again if they're getting their foot in AI search.
Benchmark_Brand

Get a read on where you stand

We'll share some free resources and tools so you can see how your brand shows up in AI search — on your own time, no strings attached.
Product demo

Leave with a head start, not a to-do list

This isn't about one more tactic to try. The teams who act now aren't chasing a trend — they're building a durable edge in how AI describes their business.

Your Speakers

HS_Pictograms_Operations Strategy1_500px

Who Should Attend?

This session is for founders, marketing managers, and sales leaders at small businesses who've noticed traffic slipping and can't quite explain where buyers went. You don't need a dedicated SEO or content team to get value here — just responsibility for how your business gets found. If that's you, this is for you.

Your AEO Roadmap

Looking for results like these?

  • 2.7x

    More MQLs

Source: HubSpot AEO Customer Research  MQLs, Deals, Traffic)

  • Instead of piecing together insights from different sources, AEO gives us one centralized place to see how we stack up and where to focus — making strategic decisions faster and more confident.

    Chase le Roux

    CMO

    Scrums

Frequently Asked Questions