Marketing Masterclass
Getting started with AEO
Your buyers are asking ChatGPT, Claude and Gemini before they ever reach your site. Learn how to show up in those answers ⬇️
Weds 19th August 2026 | 2:00 PM BST | 3:00 PM CEST
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Marketing has always been about reaching the right buyer at the right moment. For two decades, that moment lived in search. That model is fracturing.
Buyers no longer scroll through links to form an opinion. They ask ChatGPT or Perplexity and accept the answer. They arrive at a vendor conversation already briefed by an AI that recommended someone — and that someone is either your brand or a competitor's.
The teams responding to this shift are rethinking what discovery means: not just what content they publish, but whether AI tools surface, cite, and recommend their brand when it matters. That capability is AEO. This masterclass is built for the teams ready to learn that capability.
Hear from the inventor of our AEO tool
Beeri Amiel — the co-founder of XFunnel, whose technology became HubSpot AEO. Learn AEO from one of the leading voices in the space.
Benchmark your brand in real time
Run the HubSpot AEO Grader live during the session. See exactly how ChatGPT, Perplexity, and Gemini are describing your brand and how you stack up against competitors.
See how it all comes together
The masterclass ends with a walkthrough of HubSpot AEO inside Marketing Hub, showing how AI visibility connects to the demand gen and automation tools your team already runs.
Who Should Attend?
Built for mid-market and enterprise teams. Whether you set the strategy or execute it, this session is designed for marketing leaders and practitioners working at scale. If you're navigating organic traffic pressure, managing complex content programs, or responsible for how your brand shows up across AI discovery channels, this session is for you.
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With HubSpot's AEO tool, Sandler went from blind to 8,000 new visitors and 12 new account conversions — and now our highest-intent leads are already informed before they ever talk to a rep
Emily Davidson
Director of Marketing
Sandler
