Grow with HubSpot

09:00 - 10:00 Check In & Breakfast 

Arrive early to check in, grab some cool HubSpot swag and fuel up for the day ahead! 

10:00 - 10:15 Welcome & Opening Remarks  

Why are we all here today? What will we discuss? Most importantly, what will we take away with us when we go back to the office tomorrow?

10:15 - 11:00 Keynote: The Age of the Buyer and How Sales and Marketing Must Change

How has marketing and sales changed over the last decade? Éadaoin Murphy of HubSpot will examine that question closely and juxtapose traditional marketing and sales strategies against the inbound methodology and movement that has been a part of so many remarkable growth stories.

11:00 - 11:30 Coffee Break

Enjoy a pick me up with some coffee and snacks, network with your neighbours and meet the HubSpot team. We're here to answer any questions you might have.

11:30 - 12:15 The Growth Playbook

Looking to strengthen your sales and marketing strategy? In this session Kevin Dowling will show you how to increase brand awareness in your market, scale a content strategy that drives more quality traffic, and close inbound leads into retainable customers.

12:15 - 13:00 Customer Growth Panel

Want to hear these inbound growth stories from the marketers who drove the remarkable results? We’ve assembled a panel of local HubSpot customers and are excited to hear them share their tips and tricks. There will be plenty of time for Q & A.

13:00 - 14:00 Networking Lunch & Science Fair

Marketing makes us hungry! Take a break, grab some lunch, and get to know your fellow marketers and salespeople! The HubSpot Science Fair will also be open, where you can learn lots more about the tools that can help your business grow.

Afternoon Breakout Sessions 

14:00 - 14:45 First Breakouts (choose one option)

Breakouts 1A: Getting Started with Content Marketing 

New to inbound marketing and not sure where to begin? Emma Knox, Demand Generation Manager at HubSpot, will share all the hacks, tips and tricks to get you off to a flying start.

OR

Breakouts 1B: Instagram Marketing in 2017

The modern customer journey is complex. So it’s important to focus on the key moments that can help inspire people to buy your product or service. Social is no longer just about conversation and content; it’s now an established channel for customer acquisition, retargeting and engaging existing customers to support retention programs. Join Sarah Cunningham, Marketing Manager at AdRoll EMEA, as she dives into the new world of Instagram Marketing and highlights brands that are nailing it!

OR

Breakouts 1C: An Introduction to the Power of Podcasting!

In a rapidly changing digital landscape, Marketers constantly need to be ahead of the curve. Blog and video content are very popular, but audiences are somewhat limited in how they can consume them; you can’t read a blog while you are driving, for example. Podcasting is a great way for agencies to connect with their audience and personify the agency’s brand, while also adding another output channel for content, allowing audiences to engage with the content in a way that is convenient to their busy lifestyles. In this introductory session, Jenny Butler of HubSpot will explain what you need to do to set up your podcast, why it’s important to have one and how the power of podcasting can help you to stand out as a thought leader.

14:45 - 15:15 Coffee Break

Enjoy a pick me up with some coffee and snacks, network with your neighbours and meet the HubSpot team. We're here to answer any questions you might have.

15:15 - 16:00 Second Breakouts (choose one option)

Breakouts 2A:  Connecting Sales and Marketing to Drive Growth

Companies with strong sales and marketing alignment grow revenue at a 64% greater rate than those without. In this session, Inken Kuhlmann will walk you through the step by step process of reverse engineering revenue growth by connecting Sales and Marketing technologies and getting both teams working towards a shared goal: Growth.

OR

Breakouts 2B:Scaling Up a Video Strategy with Limited Resources

Video has never been easier, and is fast becoming the primary language of communication on the web, yet businesses of all size still don't know how to approach it outside of big brand advertising campaigns. In this session, Phil Nottingham, Video Strategy Expert at Wistia, will be explaining the types of content you should create, how to do it on a budget, where to host everything, how to dominate on social platforms and how to measure video's impact to the bottom line.

OR

Breakouts 2C: Growing your Agency with the HubSpot Partner Programme

Curious about how the HubSpot Agency Partner Programme can help your agency implement ROI centric services, increase revenue and improve client retention? Join Sinead Goggin, Channel Account Manager at HubSpot to explore the benefits in detail. We'll also hear from local HubSpot partner agencies who seen real results, both for their own businesses and their clients. 

16:00 - 16:30 Keynote: The Future of Marketing: Getting Noticed in a Distracted World, with Janessa Lantz, Writer and Editor at ThinkGrowth.org

Welcome to the future of marketing. Today, your business needs to stand out in an unprecedented sea of content including family photos; 24-7, global news; and the latest Eurovision drama. Attention spans are shorter, lives are busier, and screens demand more of our time than ever. Option A: Shout louder and shout more. Option B: Take a different tact. One that’s more thoughtful, more effective, and just a little more human.

16:30 - 16:45 Closing Remarks 

We'll round-up everything you've learned and provide a few extra tips and hacks for building an inbound strategy that transforms the growth of your business, both on the marketing and sales side. 

16:45 - 18:00 Happy Hour

Join us for a celebratory drink while networking with new found friends and HubSpotters.