Amsterdam

Grow with HubSpot

Amsterdam, NL | 21 June

Days
Hours
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Overview

Come Meet Us in Amsterdam!

Is revenue growth a top priority for your company in 2017? Are you confident that your strategy is strong enough to deliver that growth? Join us at Grow with HubSpot Amsterdam, a full day, FREE event, where you will learn how to use inbound marketing & sales to increase your business' market share from industry experts, and make this a year of remarkable growth.

Inspiration
Inspiration

Creating content that converts can be intimidating. Consider this our promise to provide bucket-loads of inbound marketing inspiration, so you'll leave brimming with excitement to get started.

Strategy
Strategy

No amount of inspiration can make up for a lack of strategy. We'll show you how to build out your inbound marketing & sales strategy to ensure you hit meaningful goals that have a real impact on your business.

Actionable Advice
Actionable Advice

Leave with actionable takeaways that you can implement when you get back to the office. We're not going to tell you to move mountains straight away, but we'll teach you the small steps it takes to get there.

Networking
Networking

Meet people in similar roles who will act as your sounding board for years to come. Inbound marketing & sales are easier when you share your successes and challenges with peers, so use this opportunity to network!

Speakers

Come Meet World Class Sales Professionals & Marketers in Amsterdam!

We will have HubSpotters on hand to chat to you about sales and marketing, as well as folks from some of the most exciting companies around.

  • Éadaoin Murphy

    Head of International Partner Marketing, HubSpot
  • Janessa Lantz

    Janessa Lantz

    Editor, ThinkGrowth.org
  • Inken Kuhlmann

    Inken Kuhlmann

    Senior Manager, Growing Markets, HubSpot
  • Sarah Cunningham

    Sarah Cunningham

    Head of Demand Generation, AdRoll
  • Phil Nottingham

    Phil Nottingham

    Video Strategy Expert, Wistia
  • Kevin Dowling

    Kevin Dowling

    Sales Engineering, HubSpot
  • Jenny_Butler

    Jenny Butler

    Senior Partner Support Specialist, HubSpot
  • Emma Knox

    Demand Generation Manager, HubSpot
  • Sinead Goggin

    Channel Account Manager, HubSpot

Agenda on the Day

  • 09:00 - 10:00 Check In & Breakfast 

    Arrive early to check in, grab some cool HubSpot swag and fuel up for the day ahead! 

    10:00 - 10:15 Welcome & Opening Remarks  

    Why are we all here today? What will we discuss? Most importantly, what will we take away with us when we go back to the office tomorrow?

    10:15 - 11:00 Keynote: The Age of the Buyer and How Sales and Marketing Must Change

    How has marketing and sales changed over the last decade? Éadaoin Murphy of HubSpot will examine that question closely and juxtapose traditional marketing and sales strategies against the inbound methodology and movement that has been a part of so many remarkable growth stories.

    11:00 - 11:30 Coffee Break

    Enjoy a pick me up with some coffee and snacks, network with your neighbours and meet the HubSpot team. We're here to answer any questions you might have.

  • 11:30 - 12:15 The Growth Playbook

    Looking to strengthen your sales and marketing strategy? In this session Kevin Dowling will show you how to increase brand awareness in your market, scale a content strategy that drives more quality traffic, and close inbound leads into retainable customers.

    12:15 - 13:00 Customer Growth Panel

    Want to hear these inbound growth stories from the marketers who drove the remarkable results? We’ve assembled a panel of local HubSpot customers and are excited to hear them share their tips and tricks. There will be plenty of time for Q & A.

    13:00 - 14:00 Networking Lunch & Science Fair

    Marketing makes us hungry! Take a break, grab some lunch, and get to know your fellow marketers and salespeople! The HubSpot Science Fair will also be open, where you can learn lots more about the tools that can help your business grow.

  • Afternoon Breakout Sessions 
    14:00 - 14:45 First Breakouts (choose one option)
    Breakouts 1A: Getting Started with Content Marketing 

    New to inbound marketing and not sure where to begin? Emma Knox, Demand Generation Manager at HubSpot, will share all the hacks, tips and tricks to get you off to a flying start.

    OR
    Breakouts 1B: Instagram Marketing in 2017

    The modern customer journey is complex. So it’s important to focus on the key moments that can help inspire people to buy your product or service. Social is no longer just about conversation and content; it’s now an established channel for customer acquisition, retargeting and engaging existing customers to support retention programs. Join Sarah Cunningham, Marketing Manager at AdRoll EMEA, as she dives into the new world of Instagram Marketing and highlights brands that are nailing it!

    OR
    Breakouts 1C: An Introduction to the Power of Podcasting!

    In a rapidly changing digital landscape, Marketers constantly need to be ahead of the curve. Blog and video content are very popular, but audiences are somewhat limited in how they can consume them; you can’t read a blog while you are driving, for example. Podcasting is a great way for agencies to connect with their audience and personify the agency’s brand, while also adding another output channel for content, allowing audiences to engage with the content in a way that is convenient to their busy lifestyles. In this introductory session, Jenny Butler of HubSpot will explain what you need to do to set up your podcast, why it’s important to have one and how the power of podcasting can help you to stand out as a thought leader.

    14:45 - 15:15 Coffee Break

    Enjoy a pick me up with some coffee and snacks, network with your neighbours and meet the HubSpot team. We're here to answer any questions you might have.

  • 15:15 - 16:00 Second Breakouts (choose one option)
    Breakouts 2A:  Connecting Sales and Marketing to Drive Growth

    Companies with strong sales and marketing alignment grow revenue at a 64% greater rate than those without. In this session, Inken Kuhlmann will walk you through the step by step process of reverse engineering revenue growth by connecting Sales and Marketing technologies and getting both teams working towards a shared goal: Growth.

    OR
    Breakouts 2B:Scaling Up a Video Strategy with Limited Resources

    Video has never been easier, and is fast becoming the primary language of communication on the web, yet businesses of all size still don't know how to approach it outside of big brand advertising campaigns. In this session, Phil Nottingham, Video Strategy Expert at Wistia, will be explaining the types of content you should create, how to do it on a budget, where to host everything, how to dominate on social platforms and how to measure video's impact to the bottom line.

    OR
    Breakouts 2C: Growing your Agency with the HubSpot Partner Programme

    Curious about how the HubSpot Agency Partner Programme can help your agency implement ROI centric services, increase revenue and improve client retention? Join Sinead Goggin, Channel Account Manager at HubSpot to explore the benefits in detail. We'll also hear from local HubSpot partner agencies who seen real results, both for their own businesses and their clients. 

  • 16:00 - 16:30 Keynote: The Future of Marketing: Getting Noticed in a Distracted World, with Janessa Lantz, Writer and Editor at ThinkGrowth.org

    Welcome to the future of marketing. Today, your business needs to stand out in an unprecedented sea of content including family photos; 24-7, global news; and the latest Eurovision drama. Attention spans are shorter, lives are busier, and screens demand more of our time than ever. Option A: Shout louder and shout more. Option B: Take a different tact. One that’s more thoughtful, more effective, and just a little more human.

    16:30 - 16:45 Closing Remarks 

    We'll round-up everything you've learned and provide a few extra tips and hacks for building an inbound strategy that transforms the growth of your business, both on the marketing and sales side. 

    16:45 - 18:00 Happy Hour

    Join us for a celebratory drink while networking with new found friends and HubSpotters. 

  1. Grow with HubSpot 2016

    June 2016 saw HubSpot host it's biggest and best European event ever in London. Now it's 2017 and we're really looking forward to bringing this FREE full day event to Amsterdam. We're excited to share in-depth knowledge and actionable takeaways around inbound marketing and sales to help make you more successful.
    Check out what last year's event looked like.
  2. The world around us is changing. Be part of that change.

    The world around us is changing, and in order to keep up with the times, sales and marketing has to change too. Enter inbound. Inbound is a more human and helpful way of doing business. By putting the customer first, you can grow your business and help your customers be more successful too.
    I want to attend!

Register Now!

Hi there, thanks for being so interested in our FREE event. We're looking forward to meeting you in Amsterdam. Make sure to fill out the below form to secure your seat.

Location

Theatre De Meervaart | Osdorpplein | Meer en Vaart 300 | 1068 LE Amsterdam | Netherlands