Afternoon Breakout Sessions
14:00 - 14:45 First Breakouts (choose one option)
Breakouts 1A: Getting Started with Content Marketing
New to inbound marketing and not sure where to begin? Emma Knox, Demand Generation Manager at HubSpot, will share all the hacks, tips and tricks to get you off to a flying start.
Breakouts 1B: Instagram Marketing in 2017
The modern customer journey is complex. So it’s important to focus on the key moments that can help inspire people to buy your product or service. Social is no longer just about conversation and content; it’s now an established channel for customer acquisition, retargeting and engaging existing customers to support retention programs. Join Sarah Cunningham, Marketing Manager at AdRoll EMEA, as she dives into the new world of Instagram Marketing and highlights brands that are nailing it!
Breakouts 1C: An Introduction to the Power of Podcasting!
In a rapidly changing digital landscape, Marketers constantly need to be ahead of the curve. Blog and video content are very popular, but audiences are somewhat limited in how they can consume them; you can’t read a blog while you are driving, for example. Podcasting is a great way for agencies to connect with their audience and personify the agency’s brand, while also adding another output channel for content, allowing audiences to engage with the content in a way that is convenient to their busy lifestyles. In this introductory session, Jenny Butler of HubSpot will explain what you need to do to set up your podcast, why it’s important to have one and how the power of podcasting can help you to stand out as a thought leader.
14:45 - 15:15 Coffee Break
Enjoy a pick me up with some coffee and snacks, network with your neighbours and meet the HubSpot team. We're here to answer any questions you might have.