Webinar:
How to Kickstart an ABM Strategy in HubSpot

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Refer back to the insights and information provided during the webinar with the presentation deck, available in PDF format.

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Overview

Account-based marketing (ABM) is a growth strategy in which marketing and sales work together to create personalised buying experiences for a select set of high value companies. It has fast become a proven strategy to help businesses attract and nurture key customers. But without a well-thought-out plan and the right tools to support your efforts, ABM can be challenging to execute.
 
Watch now, to learn tips and trick on how you can supercharge your ABM strategy to drive more revenue for your business.
 
We cover:
  • Best practices for a successful ABM strategy, including our five step approach
  • The HubSpot tools available to support this strategy and how to best leverage them, including playbooks and ABM reports & dashboards
  • Insights from a HubSpot customer on their journey with ABM
  • Q&A with our guest speakers

Agenda Highlights

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Tips and Tricks

We discuss how ABM and Inbound work together to create an effective growth strategy, as well as the five step approach to planning and executing an effective ABM campaign.

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Key Features Deep Dive

See how you can run an ABM campaign in HubSpot as we cover key features including contact and company records, HubSpot permissions and playbooks for your task force, and ABM dashboard & reports so you can track and measure the effectivness of your campaigns.

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Q&A with Guest Experts

We ask leaders from DigitalMaas and LinkedIn to share their use cases and experience with ABM before opening it up to your questions.

Speakers

  • Lilian Beh
    Senior Client Solutions Manager


    Lilian is a Senior Client Solutions Manager at LinkedIn, where her goal is to help her clients achieve business outcomes and see success on the platform. Uniquely, in her 5.5 years, she has worked across the marketing and recruitment landscape, and is able to bring this holistic organisational view when working with her clients.

  • Andrew Thorn
    Founder and CEO


    Andrew Thorn is the Founder and CEO of DigitalMaas - a local marketing platform that helps businesses find customers by optimising their locations online. Andrew is a digital guru with an infectious spirit for innovation and excellence, with an extraordinary ability to harness emerging technology for business growth. He has raised $4m for DigitalMaas from private investors since 2014 and is an active member of the Sydney and Australian Startup community.

  • Casey McGaw
    Customer Training Specialist


    As APAC's Customer Training Specialist, Casey creates and delivers hands-on training for customers around the HubSpot software. Casey has been enabling customers to see success since joining HubSpot in early 2016 as one of the first Customer Success Managers in APAC. She is passionate about building scalable processes, automation, and impactful reporting.

  • Tom Watson
    Channel Account Manager


    Tom is a Channel Account Manager at HubSpot Australia. He helps our Solutions Partners in ANZ with their growth strategies through selling and delivering services around the HubSpot Platform. Tom has been with HubSpot since 2017. Working with a diverse group of Partners means he has experience with HubSpot customers across a range of industries.

Still have questions?

Book a Meeting with one of our Growth Specialists