Events can take months to plan. Years, even. So what happens when, in one unpredictable moment, you find yourself facing the choice of having to postpone, cancel, or go virtual with your event season?
Watch as Kim Darling, Vice President of Marketing at HubSpot and Executive Producer of HubSpot’s annual INBOUND event discusses event strategy. Kim talks through contingency planning, building meaningful online events, and lessons she’s learned about creating experiences and community in any situation.
Learn how to cut through the noise, secure sponsorships, create connection virtually, and more.
Go beyond the webinar software — learn how to approach a virtual event like a campaign and what tech you can invest in to enhance the attendee experience.
How can you repurpose elements of your in-person event if you decide not to go virtual? Plus, pick up other strategies for connecting your community.
Kim is an experienced vice president with a demonstrated history working in scale-up environments, building teams, curating and telling stories, growing revenue, leading international expansion, and having a lot of fun along the way. Kim currently leads the INBOUND brand, which includes the INBOUND event and the year-round video show.