Webinar: How To Unite Your Tech Stack: The HubSpot Ecosystem

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Your CRM is the heart of how your company can deliver helpful, human and holistic experiences to your customers, but it’s just the beginning.

Overview

Marketing, sales and customer service have become interconnected as leaders begin to understand that what’s happening in sales and customer service has a tremendous influence on your marketing success. Leaders need to be able to connect the dots and your tech stack (and getting it right!) has fast become a priority for many.

Today, there are over 500 apps in the HubSpot marketplace. When we think about every piece of software leveraged by your business, things can suddenly start to feel overwhelming. In this webinar, we discuss how to break down an integration project into manageable chunks, with our expert guests sharing key considerations, challenges and learnings!

In this webinar, we dive into:

  • Understanding the "tech stack" and HubSpot's Ecosystem
  • Key considerations on how to approach integrating your tech stack, addressing frequently asked questions and how to avoid common mistakes and pitfalls
  • A mapping exercise that attendees can follow along with, to be able to build your own integration plan

 

Speakers

  • Michelle O'Keeffe
    CEO


    HubSpot agency owner by day, qigong instructor by night. Michelle runs Engaging.io with the belief that everything the agency does has the potential to positively impact the wider community. Michelle brings her compassionate and hard-working nature to both running the business, and to client strategy and implementation. Michelle has talked on technology and systems integration at global conferences for the last two years and has been shortlisted in B&T’s inaugural Women In Tech - Executive Leader awards.

  • Zway Yee
    Head of Digital/Fraud Lead


    Zway is an experienced growth marketer with more than a decade of experience accelerating growth for businesses like Sendle, Stan, SafetyCulture and Temple & Webster. When he's not helping businesses grow Zway is an avid bargain hunter and can most likely be found perusing eBay or Ozbargain.

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