HubSpot Ads Add-On FAQ

Existing ads add-on customer as of December 3, 2018? This page is for you. We understand you might have some questions about the recent packaging changes to the ads functionality in HubSpot and what it means for you, which we’ve tried to answer below.

Limits within the Marketing Hub vs the Ads Add-on

 
Ad Spend
Audiences
Audience Sync Time
Marketing Hub Professional

Ad Spend

$10,000/month

Audiences

5

Audience Sync Time

Daily

Marketing Hub Enterprise

Ad Spend

$30,000/month

Audiences

15

Audience Sync Time

Daily

New Ads Add-on

Ad Spend

+ $50,000/month

Audiences

+ 50

Audience Sync Time

Hourly

Legacy Ads Add-on

Ad Spend

Unlimited

Audiences

+ 50

Audience Sync Time

Hourly

Last updated December 3, 2018; see current Product & Services catalog here.

FAQ

  • No! As we extend some of ads functionality to all Marketing Hub Professional and Enterprise customers, we are also making  available a newly packaged ads add-on as we explain in further detail below.
  • There are two highlights: (1) we’re adding some of the ads functionality into the base Marketing Hub Professional and Enterprise products, and (2) we’re making available new packaging for our ads add-on. However, if you’re an existing ads add-on customer prior to December 3, 2018, then you’ll be able to take advantage of the legacy packaging for as long as you maintain your current subscription to the ads add-on.
  • As of December 3, 2018, limits will apply to ad spend, number of synced audiences and frequency of synced audiences.  Customers that want to increase these limits have the option of purchasing the ads add-on. You can find more detail here.
  • As of December 3, 2018, the new packaging of the ads add-on: (1) does not include certain Google-related functionality (e.g., “tips” and Campaign creation/management) and (2) is limited to an additional $50K ad spend per calendar month, while the legacy packaging has this Google-related functionality along with unlimited ad spend.  If you’re an existing ads add-on customer prior to December 3, 2018, then you’ll be able to continue on the legacy packaging for as long as you maintain your current subscription to the ads add-on.
  • No, the fee you pay will remain as indicated in your current order.
  • If you decide to end your subscription to the ads add-on, then you will no longer be able to take advantage of the legacy ads add-on packaging and will be subject to the current packaging as specified here.  This means you’ll be subject to all the limits that apply to use of the ads functionality in your HubSpot account.  If you choose to re-purchase a subscription to the ad add-on, it will be at our then current pricing and packaging. You can find more detail in our Product and Services Catalog available here.
  • The legacy ads add-on can’t be combined with the new ads add-on.  In other words, you can’t have a subscription to both the legacy and new ads add-on in the same HubSpot account.  If you prefer to move to the new ads add-on, reach out to your HubSpot representative to review your options. 

Still have questions?

Reach out to your HubSpot representative. We’re happy to help.