Spring Spotlight Webinar Series

HubSpot's Answer Engine Optimisation Tool is here

This session was broadcast live on Tuesday 26th May 2026. Sign up below to access the full recording on demand.

Group Demo
You'll hear from Megha, Sidharth and Beeri Amiel — the co-founder of XFunnel, whose technology became HubSpot AEO. Three experts, one live demo, all your questions answered.

When buyers ask AI, does your business come up?

Be the answer

ChatGPT, Perplexity, and Gemini are how your buyers find answers now. If your brand isn't showing up, someone else's is.

This is a hands-on group demo of HubSpot AEO — live, in the product. Plus a first look at what's new in Marketing Hub for Spring 2026.

AEO Grader-final

What we'll walk through

Where your brand stands today — track your visibility across ChatGPT, Perplexity, and Gemini side by side
What your competitors are doing that you're not — see the gaps that are costing you citations and coverage
How to act on it immediately — get recommendations and execute on them without leaving Marketing Hub
Smarter prompt tracking from day one — see how your CRM data informs prompt suggestions that are relevant to your business, not just generic guesses
What's new in Marketing Hub — a first look at the latest Spring 2026 updates

Meet your speakers

Why should you join?

Organic traffic declining

Marketers are facing unprecedented organic traffic decline as SEO loses effectiveness due to answer engines becoming mainstream. Marketers need to understand how to track visibility on answer engines, how their brand is being represented on the answer engines, and how to take action to improve it.

Our new AEO tool helps you overcome this traffic drop by recommending actions that improve how often and how accurately your brand appears in AI-generated answers.
Struggling to integrate Loop Marketing

Without clear frameworks or expert guidance, foundational work like defining ICPs, building brand guides, and writing campaign briefs takes longer than it should, and the resulting campaigns are often built on assumptions rather than real customer data.

Breeze Assistant now acts as your Loop Marketing expert, guiding you through defining audiences, building campaigns, and improving strategy. This helps you move from planning to execution faster with more confidence.

Spring Spotlight Webinar Series

Masterclass

Why the World's #1 Marketing Podcast Chose HubSpot

Join Jon Evans, host of Uncensored CMO, the world's leading marketing podcast, for a Masterclass on why they moved to HubSpot and how they're using it. Expect updates on the latest HubSpot features, practical strategies you can use straight away, and an open Q&A with Jon to close.

Group Demo

Get a hands on demo of our new features

In this webinar, you'll get a practical introduction to HubSpot's Answer Engine Optimisation tool and why it matters. As more buyers start their research on AI platforms like ChatGPT and Perplexity, you need to know how your brand appears in those answers, and how to improve it.

Don't just take our word for it

In a matter of weeks, we drove roughly 8,000 new website visitors and lifted our Brand Visibility Score by two percentage points with HubSpot AEO, all during one of our slowest months of the year. That visibility boost is already feeding our retargeting and conversion pipeline.

Emily Davidson

Director of Marketing

Sandler
With HubSpot's AEO tools, Docebo gained clear visibility into how their brand shows up across AI search experiences and took action to improve it. As a result, they're now leading their category in LLM visibility, with nearly 15% of their leads coming from AI sources — and growing

Valeriia Frolova

Senior Data Scientist (SEO & AI)

Docebo
Using HubSpot's AEO playbook, shifted from keyword-driven tactics to content rooted in real customer feedback. That change is paying off, with close to 20% of their leads now coming from AI sources — and converting at higher rates than traditional channels.

Patrick O'Keefe

VP Customer Experience

Anedot

Frequently Asked Questions