Spring Spotlight Webinar Series

Why the World's #1 Marketing Podcast Chose HubSpot

This Masterclass has now ended, to watch the recording please click the button below.

Uncensored CMO has racked up millions of downloads and 100K+ monthly listeners. Cannes Lions just named it the world's leading marketing podcast.

Jon Evans joins us to talk marketing in the age of AI, what creativity really looks like now, and where the industry is headed. ⬇️

Inside the Masterclass:

✅ The inside story: Jon Evans has interviewed hundreds of CMOs. In this masterclass, he joins HubSpot's Senior Director of Marketing, EMEA, Julia Pilkes, for an unfiltered conversation on the state of marketing leadership, the role of AI in creative, and what modern marketers need to be paying attention to right now.

Plus: why he chose HubSpot for Uncensored CMO and how he's using it day-to-day.

✅ Latest HubSpot features in action: HubSpot's Senior Product Marketing Leader, Katriona Heaslip, will walk through our most important platform updates like the new AEO tool.

✅ Jon gives you the why. We give you the how: Discover how marketing teams like Uncensored CMO are building audiences, converting them into customers, and measuring what works.

💡Your Q&A with Jon: Bring your real questions. The session closes with an open audience Q&A with Jon Evans — no script, no filter.

Meet your speakers

Do these challenges sound familiar?

Organic traffic declining

Marketers are facing unprecedented organic traffic decline as SEO loses effectiveness due to answer engines becoming mainstream. Marketers need to understand how to track visibility on answer engines, how their brand is being represented on the answer engines, and how to take action to improve it.

Our new AEO tool helps you overcome this traffic drop by recommending actions that improve how often and how accurately your brand appears in AI-generated answers.
Struggling to integrate Loop Marketing

Without clear frameworks or expert guidance, foundational work like defining ICPs, building brand guides, and writing campaign briefs takes longer than it should, and the resulting campaigns are often built on assumptions rather than real customer data.

Breeze Assistant now acts as your Loop Marketing expert, guiding you through defining audiences, building campaigns, and improving strategy. This helps you move from planning to execution faster with more confidence.

Marketing's Once-in-a-Generation Shift

61%

of marketers believe that marketing is experiencing its biggest disruption in 20 years due to AI.
AI is a core part of marketing workflows

80%

of marketers use AI for content creation, and 75% use it for media production.
AI traffic has far higher intent than SEO

58%

of marketers say that while search traffic is down, AI referral traffic has much higher intent.

Spring Spotlight Webinar Series

Masterclass

Why the World's #1 Marketing Podcast Chose HubSpot

Join Jon Evans, host of Uncensored CMO, the world's leading marketing podcast, for a Masterclass on why they moved to HubSpot and how they're using it. Expect updates on the latest HubSpot features, practical strategies you can use straight away, and an open Q&A with Jon to close.

Group Demo

Get a hands on demo of our new features

In this webinar, you'll get a practical introduction to HubSpot's Answer Engine Optimisation tool and why it matters. As more buyers start their research on AI platforms like ChatGPT and Perplexity, you need to know how your brand appears in those answers, and how to improve it.

Find out more

Don't just take our word for it

With HubSpot AEO, we drove 8,000 new website visitors in just a few weeks, resulting in 12 new account conversions—a 10% increase year over year. The two-point lift in Brand Visibility increased site engagement and form fills, fueling more MQLs, SQLs, and pipeline, while these high-intent leads are progressing faster than our typical marketing-sourced deals.

Emily Davidson

Director of Marketing

Sandler
With HubSpot's AEO tools, Docebo gained clear visibility into how their brand shows up across AI search experiences and took action to improve it. As a result, they're now leading their category in LLM visibility, with nearly 15% of their leads coming from AI sources — and growing

Valeriia Frolova

Senior Data Scientist (SEO & AI)

Docebo
Using HubSpot's AEO playbook, shifted from keyword-driven tactics to content rooted in real customer feedback. That change is paying off, with close to 20% of their leads now coming from AI sources — and converting at higher rates than traditional channels.

Patrick O'Keefe

VP Customer Experience

Anedot

Why the World's #1 Marketing Podcast Chose HubSpot

Inside the Masterclass:

Meet your speakers

Jon Evans

Do these challenges sound familiar?

Organic traffic declining

Marketing's Once-in-a-Generation Shift

Spring Spotlight Webinar Series

Masterclass

Why the World's #1 Marketing Podcast Chose HubSpot

Group Demo

Get a hands on demo of our new features

Don't just take our word for it