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Agentic Shift Reshapes $36B HubSpot Ecosystem Opportunity

In a new analyst brief, IDC estimates that HubSpot’s AI-first customer platform presents $36 billion in build and service opportunities for partners by 2029.

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Unlocking the Opportunity Ahead

HubSpot’s partners have a $36 billion opportunity ahead as they lead small and medium-sized businesses into the AI-first era.
  • A $36B opportunity by 2029: HubSpot’s ecosystem will nearly triple in size, growing from $13.7B in 2025 to $36B by 2029.
  • AI is driving growth: AI-powered solutions will expand from $4B in 2025 to more than $15B by 2029 — over 40% of the ecosystem’s growth.
  • Adoption is accelerating: 98% of enterprises are already testing or using agentic AI, creating strong demand for expert partners.
  • Work as a Service is here: The market is shifting from software to AI-driven “workflows as a service,” reshaping how value is delivered.
  • HubSpot as the AI platform: With SmartCRM and unified data, HubSpot is becoming the operating system for AI-powered customer experiences.
  • New partner roles: Partners can lead by advising on AI strategy, modernizing systems, and building intelligent digital workforces.

Learn more about joining HubSpot's Ecosystem

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