HubSpot’s partners have a $36 billion opportunity ahead as they lead small and medium-sized businesses into the AI-first era.
- A $36B opportunity by 2029: HubSpot’s ecosystem will nearly triple in size, growing from $13.7B in 2025 to $36B by 2029.
- AI is driving growth: AI-powered solutions will expand from $4B in 2025 to more than $15B by 2029 — over 40% of the ecosystem’s growth.
- Adoption is accelerating: 98% of enterprises are already testing or using agentic AI, creating strong demand for expert partners.
- Work as a Service is here: The market is shifting from software to AI-driven “workflows as a service,” reshaping how value is delivered.
- HubSpot as the AI platform: With SmartCRM and unified data, HubSpot is becoming the operating system for AI-powered customer experiences.
- New partner roles: Partners can lead by advising on AI strategy, modernizing systems, and building intelligent digital workforces.