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Industry Data Deep Dive

May 14, 11 AM - 12 PM ET

Watch On-Demand

The global health and economic crisis hasn't affected everyone the same way.

Join HubSpot Director of Sales Crevan O'Malley and Gong's Head of Content, Devin Reed, as they sit down to take a deeper look at industry-level sales and marketing performance data. 

They discuss which industries are weathering the storm and which are struggling. They' also share insights into how each of these industries can pivot their marketing and sales playbooks to adapt to the new economy. 

While they mainly focus on data from Computer Software, Construction, Manufacturing, Consumer Goods, Travel, Human Resources, and Entertainment businesses, they bring in advice and examples from other industries, too. 

Topics of Discussion

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Which industries are doing well and which are hurting the most?

We'll look at performance data across marketing and sales to discover which industries are best weathering the storm. 
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What can we learn from industries that are doing well?

We'll dive into what's caused success in certain industries and what businesses in other verticals can do to replicate that success in their own ways. 

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What can hurting industries do to pivot their playbook?

For businesses in struggling industries, we'll provide strategies for pivoting to improve marketing and sales performance. 

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Meet The Speakers

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This webinar took place at 11 AM ET on May 14, 2020. You can find the slides here.

Check out our new educational series focusing on the shifts you need to make to build a marketing strategy for today’s unique situation and tomorrow’s new economy.

Learn more about Adapt 2020