Join HubSpot Director of Sales Crevan O'Malley and Gong's Head of Content, Devin Reed, as they sit down to take a deeper look at industry-level sales and marketing performance data.
They discuss which industries are weathering the storm and which are struggling. They' also share insights into how each of these industries can pivot their marketing and sales playbooks to adapt to the new economy.
While they mainly focus on data from Computer Software, Construction, Manufacturing, Consumer Goods, Travel, Human Resources, and Entertainment businesses, they bring in advice and examples from other industries, too.
We'll dive into what's caused success in certain industries and what businesses in other verticals can do to replicate that success in their own ways.
For businesses in struggling industries, we'll provide strategies for pivoting to improve marketing and sales performance.
Check out our new educational series focusing on the shifts you need to make to build a marketing strategy for today’s unique situation and tomorrow’s new economy.