Lead generation is the process of converting visitors on your website into leads. Usually, visitors become leads when they fill out a form in return for some sort of offer (e.g. a webinar, a trial, etc.) on a targeted landing page. These leads can then be qualified and distributed to your sales team! By using great content to attract new visitors, and targeted landing pages and offers that encourage people to convert, you will generate leads.
For example, establishing a blog with calls to action is one common way that people generate business leads from their website, simultaneously educating people about their business and guiding people who want to learn more to the right place. Other common ways of generating leads for business includes paid search ads like AdWords, email marketing, and more. The common thread among all of them is bringing your visitors to a form where you can collect information on them.
There are many resources available here if you're looking to generate more leads from your website. If you're looking to transform your website into a lead-generating machine, check out the Inbound Lead Generation Marketing Kit just to the right. If you're more interested in learning more lead nurturing or how to better qualify the leads you're generating today, check out the webinars available as well.
Lead Generation Strategy and Tactics:
Pop Quiz: How Does a Small Company Generate Leads Like a Big Company?
Are You Facing a Lead Generation Dry Spell?
How to Turn a Blog into a B2B Lead Generation Machine
Landing Pages and CTAs:
Is "Contact Us" the Only Lead Generation Form on Your Website?
7 Habits of a Highly Effective Landing Page
Sales & Marketing Lead Generation:
How Your Sales Team Can Support Your Online Marketing