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Get Found by AI: A Hands-On AEO Workshop for HubSpot Customers

9:30am IST - 12pm SGT - 2pm AEDT - 4pm NZT

Join HubSpot product experts for a hands-on workshop to configure the AEO tool, establish your AI visibility baseline, and uncover opportunities to improve how AI assistants discover and recommend your content.

What you'll achieve:

AI-powered search is rapidly changing how buyers discover brands, products and expertise. Increasingly, prospects are turning to tools like ChatGPT, Gemini and other AI assistants to research solutions, compare vendors and find answers to their questions. As a result, businesses need to think beyond traditional SEO and start optimising their content for answer engines.

In this hands-on workshop, you'll learn the fundamentals of Answer Engine Optimisation (AEO) and, more importantly, put those principles into practice using HubSpot's AEO tool.

No matter where you are in your AEO journey, you'll walk away knowing:

  • Your current level of AI visibility and biggest opportunities for improvement. 

  • How to use HubSpot's AEO tool to uncover content gaps, prioritise recommendations and improve discoverability in AI-powered search.

  • Which topics, products and customer questions your brand should be known for - and where to focus your optimisation efforts first.

  • How to measure success over time and use AEO insights to inform your broader content strategy.

This is a hands-on workshop, not a webinar. Come ready to log into your HubSpot portal and leave with your AEO tool configured, your baseline AI visibility established, and a practical action plan for improving how AI assistants discover and recommend your content.

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