Amidst the economic and global health crisis brought on by COVID-19, increased conversations around racial injustice, and more marketing teams across the globe have dramatically altered aspects of their social media strategy to meet the rapidly changing needs of their organization and their audiences.
From paid spend to content strategy, companies have found that having a plan for how and when to shift their strategy on social media is a MUST. HubSpot Head of Social Media, Andrew Delaney, sits down with experts from Socialbakers and Talkwalker to discuss how to plan for the uncertain.
By registering for this webinar you'll also get immediate free access to our report, "How Brands Approach Social Media During an Economic and Global Health Crisis" created in partnership with Socialbakers.
What role should social media play for a company and how does that change in a time of unrest or crisis?
Head of Social Media
Director of Product Marketing
CEO Americas
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Check out our new educational series focusing on the shifts you need to make to build a marketing strategy for today’s unique situation and tomorrow’s new economy.