As marketing grows, the pressure doesn’t just increase output — it tests your systems. Reporting starts to drift, workflows expand across teams, and AI introduces new risk without the right controls in place.

Join HubSpot and Salted Stone for a live group demo on scaling marketing operations with discipline and visibility. You’ll see how Marketing Hub Enterprise creates the structure required to manage teams, permissions, and reporting at scale, and how Data Agent extends that foundation by working within governed CRM data to enrich records, strengthen workflows, and support smarter execution.

We’ll walk through:

• Establishing clear team structure: Hierarchical teams, permission sets, and brand controls define ownership across regions and business units
• Introducing governance before automation: Approvals, sandboxes, and workflow controls protect data integrity and enable safe AI rollout
• Activating data inside that structure: Data Agent enriches and operationalizes CRM data, so AI improves accuracy rather than amplifying inconsistencies

You’ll also see a real customer example of cleaning up fragmented workflows and accelerating speed-to-lead across global teams without disrupting live deals.

If you’re responsible for scaling marketing across multiple teams, this session will show what structured growth looks like in practice.