[New Agency eBook] The Ultimate Guide to Hiring an Inbound Marketing Agency
The Eleven Attributes and Core Values Your Agency Needs to Secure Retainer Clients.
Marketing dollars have shifted away from traditional outlets like PR and cold calling - but the skill sets of internal teams lag behind. For many businesses, the time and resources needed to master inbound marketing simply do not exist.
As a result, businesses wanting to take advantage of ROI-charged online tactics like blogging and social media are looking to outside agencies for help. HubSpot has worked with hundreds of these online agencies, and as a result, been given a unique glimpse into how they sign on and retain new business. We've developed a list of attributes and core values most often associated with successful relationships into our newest eBook.
This eBook's intended audience is the thousands of small and medium sized businesses who need to hire an inbound marketing agency. But agencies should take note as well, as this eBook outlines the scorecard your potential clients keep when evaluating potential agency partners. It details the core competencies you'll need to secure more retainer business for your firm, including:
- Delivering the Right Services - Marketers and business owners are looking to hire an agency that can help them implement the inbound tactics that best correlate to success.
- Conducting a Goal-Oriented Sales Process - Business is always won by the agencies who tailor thier pitch according to the specific challeneges and goals of thier clients.
- Showcasing Specific Areas of Focus - Your clients are looking for agencies with industry expertise and specilization that compliment their goals and challenges.
- Emphasizing Measurement and Analysis - Agencies who measure everything succeed faster, and clients will want to see your ability to crunch and interpert numbers featured.
