The One Thing I Learned That Supercharged My Sales
Room: Cityview I
David Weinhaus, HubSpot
Dan Tyre, HubSpot
Christine Tieri, Idea Agency
Barbro Fagerbakk, Inbound Norway
Josh Curcio, Protocol 80
Omi Diaz-Cooper, Diaz & Cooper Advertising
Do you want to take your sales to the next level? Are you looking for stories of inspiration plus practical advice? Hear four different agency partners share the ONE Big Thing that most impacted their sales and growth this past year. But wait...there’s more. These partners won’t just tell you what worked, they’ll show you, including through live role plays! All of these partners have participated in HubSpot’s Project Lion Sales Bootcamps. They are going to share their most vetted and actionable advice to help you sell better - and have fun doing it.
ENCORE SESSION: Getting Found Again After [Not Provided]: Navigating the New Landscape of SEO, Content Creation, and Reporting in HubSpot
Room: Cityview II
Angela DeFranco, HubSpot
Jeffrey Vocell, HubSpot
The way we search has changed, and search engines now understand context about us. As a result, focusing on just exact keywords is out, and addressing the topic visitors are searching for is in. This session will dive deep into how search has changed, and how HubSpot Content Strategy will help you adapt to the way modern search works. Learn how you can utilize Content Strategy with clients and offer content and SEO services that set clients up for long-term success.
The Benefits of Leveraging HubSpot Free to Acquire New Customers
Guillaume Delloue, HubSpot
Allie Hughes, Hughes & Co.
We know there’s often a steep learning curve before your clients see the value of the full software. You can’t sell it until they’re sold on it -- which might mean they need to try before they buy. In this session, you’ll learn how you can lower customer acquisition cost with prospective clients by providing instant value with HubSpot’s free products.
ENCORE SESSION: How You Can Win in the New, Ad Powered, Video Driven, Ever Evolving World of Social Media
Daria Marmer, HubSpot
Ali Parmelee, THINK Creative Group
Dawn Barson, THINK Creative Group
Social is officially everywhere, woven into the core experience of how people communicate, learn, and buy, globally. Social impacts your client’s business every day, regardless of industry. But the 2011 playbook for social growth doesn’t work anymore. Facebook, Google, and others are rapidly transforming social into a more video centric, ad powered, mobile first, channel. The ability to grow your business with social is at an all time high, but you need a modern strategy and the right tools to do so. HubSpot has rethought it’s approach to social and we’re ready to lead a new, more modern charge with you.
Introducing the HubSpot Customer Hub: Succeed Because Your Customer did
Marcus Andrews, HubSpot
Susan LaPlante-Dube, Precision Marketing Group
Let’s be honest, customer service as we know it is broken. Why? Companies put their needs before their customers. But that’s all about to change. Customers today are smarter, have more options, and it’s easy for them to switch vendors. If they don’t get help how they want it, they will leave. They are in control, and it’s time to adapt our tools and approach, to meet their needs.
Mind the Gap: Using HubSpot Sales to Align Sales and Marketing, Build Better Relationships, and Close More Deals in Less Time
Elise Beck, HubSpot
Brad Coffey, HubSpot
Learn how to achieve perfect marketing and sales alignment with HubSpot. We’ll walk you through some of the latest features -- like meetings and messages -- and give you a sneak peek of what’s to come in Q4, and 2018. The second half of this session will be an interactive panel with HubSpot product experts, so come prepared with your sales product questions!