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Monday, September 25 | Seaport World Trade Center, Boston

This event is designed for our partners to:

Learn Together

Learn from agency experts on their areas of expertise and pick up secrets to success. Hear success (and failure) stories from your partner peers who have been there, done that.

Network

Get to know one another, and get to know us! Network with your partner peers from around the world, across various specializations and services, and with the HubSpotters dedicated to ensuring your success as a partner.

Learn with HubSpot

Enter INBOUND with the inside scoop on new product features before the rest of the world. Hear from HubSpot's Product and Executive teams about the future of HubSpot’s platform and the partner program.

Agenda

Sunday, September 24th | 5:00 - 7:00pm

View the full agenda for the day below, or download a PDF of the agenda.

  • In town early? Beat the lines to get your badge and check in early on Sunday.

    Seaport World Trade Center
    1 Seaport Ln, Boston, MA 02210

Monday, September 25th | 7:30am - 5:00pm

View the full agenda for the day below, or download a PDF of the agenda.

  • Doors open bright and early at 7:30am on Monday, September 25th. Come pick up your badge early, and enjoy breakfast with your partner peers.

    Doors will open to the keynote stage (Commonwealth Complex) at 8:30am.

  • Morning Remarks
    Room: Commonwealth Complex
    Dan Tyre, Director Sales, HubSpot
    David McNeil, Global VP, Partner Program, HubSpot

    Be sure to be seated before 9:00am when event emcee, Dan Tyre, takes the stage to get us all excited about the day ahead! 

    Hear morning remarks from your event host, David McNeil, the Global Vice President of HubSpot's Partner Program.

  • The HubSpot Product Evolution
    Room: Commonwealth Complex
    Nicholas Holland , VP Product, HubSpot

    We’re living through a period of massive change. How people work, connect, buy, use social media, and find content online has drastically shifted and continues to change. But with the right tools, this is an opportunity for agencies, not a crisis. In this session, you’ll see how HubSpot is evolving to help you meet these changes.

  • Influencing Your Clients: Account Management Negotiation Tactics 
    Room: Cityview
    Andrew Quinn, HubSpot
    Marie Hoffman, Nexa

    Agency Account Managers often find themselves in the middle between the clients they are responsible for and the people inside the agency providing services to those clients.  Agency Account Managers need to balance the pressures of expectations, deadlines and limited resources to be successful.  That often requires being a successful negotiator. This session will give Agency Account Managers the tools and tactics they can use to prepare for and be successful in the negotiations they inevitably have as a part of their role in an agency.


    Getting Found Again After [Not Provided]: Navigating the New Landscape of SEO, Content Creation, and Reporting in HubSpot
    Room:  Waterfront
    Angela DeFranco, HubSpot
    Jeffrey Vocell, HubSpot

    The way we search has changed, and search engines now understand context about us. As a result, focusing on just exact keywords is out, and addressing the topic visitors are searching for is in. This session will dive deep into how search has changed, and how HubSpot Content Strategy will help you adapt to the way modern search works. Learn how you can utilize Content Strategy with clients and offer content and SEO services that set clients up for long-term success.


    How You Can Win in the New, Ad Powered, Video Driven, Ever Evolving World of Social Media
    Room: Harboverview
    Daria Marmer, HubSpot
    Ali Parmelee, THINK Creative Group
    Dawn Barson, THINK Creative Group

    Social is officially everywhere, woven into the core experience of how people communicate, learn, and buy, globally. Social impacts your client’s business every day, regardless of industry. But the 2011 playbook for social growth doesn’t work anymore. Facebook, Google, and others are rapidly transforming social into a more video centric, ad powered, mobile first, channel. The ability to grow your business with social is at an all time high, but you need a modern strategy and the right tools to do so. HubSpot has rethought it’s approach to social and we’re ready to lead a new, more modern charge with you.


    How to Influence the Entire Revenue Funnel with the Growth Stack
    Room: Ampitheatre
    Brian Signorelli, HubSpot
    Doug Davidoff, Imagine Business Development
    Dani Buckley, LeadG2

    Sales and marketing alignment is about integrating operations and enhancing communications between sales and marketing teams with the shared goal of increased revenue generation. When sales and marketing teams are aligned, companies are more profitable. Learn how to expand your agency’s services into sales to improve client engagement, retention, and ultimately accelerate revenue.

  • Luncheon: Awards & Announcements 
    Location: Commonwealth
    David McNeil, VP, Partner Program, HubSpot
    JD Sherman, President & COO, HubSpot

    Join us for an awards luncheon to hear about new partner program initiatives, and to recognize the success of the 2017 award winners. We will leave plenty of time for networking, so please select your lunch table based on the color coded networking topics below.

  • The One Thing I Learned That Supercharged My Sales
    Room: Cityview I
    David Weinhaus, HubSpot
    Dan Tyre, HubSpot
    Christine Tieri, Idea Agency
    Barbro Fagerbakk, Inbound Norway
    Josh Curcio, Protocol 80
    Omi Diaz-Cooper, Diaz & Cooper Advertising

    Do you want to take your sales to the next level?  Are you looking for stories of inspiration plus practical advice? Hear four different agency partners share the ONE Big Thing that most impacted their sales and growth this past year. But wait...there’s more. These partners won’t just tell you what worked, they’ll show you, including through live role plays! All of these partners have participated in HubSpot’s Project Lion Sales Bootcamps. They are going to share their most vetted and actionable advice to help you sell better - and have fun doing it.


    ENCORE SESSION: Getting Found Again After [Not Provided]: Navigating the New Landscape of SEO, Content Creation, and Reporting in HubSpot
    Room: Cityview II 
    Angela DeFranco, HubSpot
    Jeffrey Vocell, HubSpot

    The way we search has changed, and search engines now understand context about us. As a result, focusing on just exact keywords is out, and addressing the topic visitors are searching for is in. This session will dive deep into how search has changed, and how HubSpot Content Strategy will help you adapt to the way modern search works. Learn how you can utilize Content Strategy with clients and offer content and SEO services that set clients up for long-term success.



    The Benefits of Leveraging HubSpot Free to Acquire
    New Customers
    Room: Waterfront
    Guillaume Delloue, HubSpot
    Allie Hughes, Hughes & Co.

    We know there’s often a steep learning curve before your clients see the value of the full software. You can’t sell it until they’re sold on it -- which might mean they need to try before they buy. In this session, you’ll learn how you can lower customer acquisition cost with prospective clients by providing instant value with HubSpot’s free products.


    ENCORE SESSION: How You Can Win in the New, Ad Powered, Video Driven, Ever Evolving World of Social Media
    Room: Harborview
    Daria Marmer, HubSpot
    Ali Parmelee,  THINK Creative Group
    Dawn Barson, THINK Creative Group

    Social is officially everywhere, woven into the core experience of how people communicate, learn, and buy, globally. Social impacts your client’s business every day, regardless of industry. But the 2011 playbook for social growth doesn’t work anymore. Facebook, Google, and others are rapidly transforming social into a more video centric, ad powered, mobile first, channel. The ability to grow your business with social is at an all time high, but you need a modern strategy and the right tools to do so. HubSpot has rethought it’s approach to social and we’re ready to lead a new, more modern charge with you.


    Introducing the HubSpot Customer Hub: Succeed Because Your Customer did
    Room: Amphitheater
    Marcus Andrews, HubSpot
    Susan LaPlante-Dube, Precision Marketing Group

    Let’s be honest, customer service as we know it is broken. Why? Companies put their needs before their customers. But that’s all about to change. Customers today are smarter, have more options, and it’s easy for them to switch vendors. If they don’t get help how they want it, they will leave. They are in control, and it’s time to adapt our tools and approach, to meet their needs.


    Mind the Gap: Using HubSpot Sales to Align Sales and Marketing, Build Better Relationships, and Close More Deals in Less Time
    Room: Cambridge
    Elise Beck, HubSpot
    Brad Coffey, HubSpot

    Learn how to achieve perfect marketing and sales alignment with HubSpot. We’ll walk you through some of the latest features -- like meetings and messages -- and give you a sneak peek of what’s to come in Q4, and 2018. The second half of this session will be an interactive panel with HubSpot product experts, so come prepared with your sales product questions!

  • The Do’s and Don’ts of Account-Based Marketing: How to Leverage Inbound Marketing to Scale Your ABM Efforts
    Room: Cityview I
    Meghan Anderson, HubSpot
    Alex Embling, Strategic Internet Consulting
    Ty Heath, LinkedIn
    Mike Rose, Mojo Media Labs

    Account-based marketing has the potential to net amazing clients for your business and helps you stay laser focused on your most important accounts -- but it doesn’t mean you need a strategy that isn’t scalable. Learn how to leverage account-based marketing strategies to present your brand in a way that’s both personal and unique, at scale.


    Redefining Talent Acquisition
    Room: Cityview II
    Patrick Biddiscome, New Breed Marketing
    Isaac Moche , HubSpot

    Patrick Biddiscombe, CEO at New Breed, will discuss how New Breed has scaled their new hire and internship recruiting process by leveraging Hubspot’s Education Partner Program. Isaac will discuss HubSpot’s latest Education Partner Program ventures.


    Fail Fast, Fail Often: Lessons Learned From Our Biggest Flops
    Room: Waterfront
    Czaria Año , Straight Arrow Corporation
    Ismail Aly, IDS Agency
    Noa Eshed, Bold Digital Architects
    Kevin Dean, Manobyte
    Mike Skeehan, Salted Stone

    You hear plenty of your peers talk about how they hacked, hustled and created their own success, but few people are willing to say “this was a total flop and here’s what I learned from it.” Join us for an inside look at the lessons learned from the bad decisions, mistakes and failures that four successful agencies have made along the way.


    How to Measure What Matters
    Room: Harborview
    Anna Perko, HubSpot
    Samantha Brenner, SparkReaction

    Today’s world: more concepts, more trends, more tools, more stress for marketers. But the question that underlies all the reporting we do has remained constant: is the work we do in marketing actually impacting the bottom line? The broader our efforts get, the harder it becomes to answer that question. In this session, we’ll walk through the best ways to show off the value of inbound to your clients, including three brand new revenue reporting features in HubSpot.


    Truth and Consequences: New Research Reveals What Agency Clients Really Want from Account Managers
    Room: Amphitheater
    Drew McLellan, Agency Management Institute
    Susan Baier, Audience Audit

    Join Susan Baier from Audience Audit, and Drew McLellan from Agency Management Institute, for their annual agency research reveal. This year, they conducted new research with over 520 agency clients across the U.S., and they told them what they REALLY think about your Account Executives. Come hear what they had to say -- because your agency’s bottom line depends on it.


    What Exactly is GDPR and What Does it Mean for Data Privacy Protection at Your Agency?
    Room: Cambridge
    John Kelleher, HubSpot
    Karen Nueman, Goodwin Proctor (former Chief Privacy Officer with U.S. Department of Homeland Security)

    In May 2018, GDPR (General Data Protection Regulation) will come into effect in all EU member states. In this session we’ll explain exactly what GDPR is and what the new regulations will mean for agencies and businesses operating within the EU. We’ll explain how the regulation impacts how data is collected, stored and managed and will provide plenty of opportunity for questions and answers.

  • ENCORE SESSION: The Do’s and Don’ts of Account-Based Marketing: How to Leverage Inbound Marketing to Scale Your ABM Efforts
    Room: Cityview I
    Meghan Anderson, HubSpot
    Alex Embling, Strategic Internet Consulting
    Ty Heath, LinkedIn
    Mike Rose, Mojo Media Labs

    Account-based marketing has the potential to net amazing clients for your business and helps you stay laser focused on your most important accounts -- but it doesn’t mean you need a strategy that isn’t scalable. Learn how to leverage account-based marketing strategies to present your brand in a way that’s both personal and unique, at scale.


    The 20 lessons we wish someone had told us to help us reach Diamond!
    Room: Cityview II
    Bob Dearsley, The B2B Marketing Lab
    Verity Dearsley, The B2B Marketing Lab

    In this session The B2B Marketing Lab’s CEO Bob Dearsley & Verity Dearsley (yes that’s right, a father and daughter duo) will run through the 20 lessons they have learnt as they scaled their business.

    This session will look in detail at the tips and tricks you need to know to successfully:

    1) Know who you are         
    2) Secure your financials       
    3) Build your team          
    4) Pitch & sell right            
    5) Engage & support            
    6) Plan for the future


    Artificial Intelligence Revolution: What Does it Mean for Agencies?
    Room: Waterfront
    Paul Roetzer, PR 20/20
    Eric Richard, HubSpot
    Vedant Misra, HubSpot (formerly at Kemvi)

    Artificial intelligence isn’t just a fad. While it may be years before A.I. totally disrupts the marketing and sales industry, it will transform the way agencies can drive productivity, personalization and performance through new methods of machine-intelligent marketing. The opportunities are endless to do more with less. Join us for a presentation and panel discussion with early adopters who will share their stories on how to create a roadmap to profitably leverage A.I.


    Cracking the Code to Partner Growth
    Room: Harborview
    Tony Eades, BrandManager

    In this session, HubSpot’s 2016 APAC Partner of the Year will share their growth model strategy that’s seen them build a national presence across Australia, move into Malaysia and India, and put plans in place for the US. From their unique ‘strategic’ sales approach to their Agile delivery of projects, in-house dev shop
    to PR machine – BrandManager will reveal their code to partner growth.


    Why Facebook Messenger is the Most Important New Marketing Channel for Your Business and How to Use it
    Room: Amphitheatre
    James Gilbert, HubSpot

    When over a billion people are doing anything it is worth paying attention. We have been paying a lot of attention to Facebook messenger and finding all the different and powerful ways it can be used as a marketing channel. Come and hear why we think Facebook messenger is the most promising new business communication channel.


    ENCORE SESSION: How to Measure What Matters
    Room: Cambridge
    Anna Perko, HubSpot
    Samantha Brenner, SparkReaction

    Today’s world: more concepts, more trends, more tools, more stress for marketers. But the question that underlies all the reporting we do has remained constant: is the work we do in marketing actually impacting the bottom line? The broader our efforts get, the harder it becomes to answer that question. In this session, we’ll walk through the best ways to show off the value of iInbound to your clients, including three brand new revenue reporting features in HubSpot.

  • Time to head across the street to the Boston Exhibit and Convention Cente. Club INBOUND Opens promptly at 5:00pm, and Brené Brown takes the stage at 6:00pm.

    • 5:00 PM - 6:00 Club INBOUND Opens
    • 6:00 PM - 7:00 Brené Brown Keynote
    • 7:00 PM - 9:00 INBOUND Welcome Party

Get in on the action and save your seat for Partner Day @ INBOUND today!

OUR FEATURED PRESENTERS

Partner Day @ INBOUND is not only a place to learn from HubSpotters, but also a place to learn from your partner peers. Check out our speakers below!

Partner Day @ INBOUND is sponsored in part by LinkedIn.

Learn more. ››

A brand new location exclusively for HubSpot Agency Partners.

The Seaport Hotel & World Trade Center is located just a hop, skip, and a jump away from the Boston Convention & Exhibition Center, where all the INBOUND action will be taking place.

Check out the maps below for the route!

REGISTRATION IS CLOSED

INBOUND has sold out of tickets, and because of that, registration for Partner Day @ INBOUND has officially closed. If you are a HubSpot Agency Partner and already have a ticket to INBOUND, you will be able to register onsite at the Seaport World Trade Center on
Sunday, September 24 from 5:00-7:00pm, or Monday, September 25 from 7:30-8:00am.

It is critical you arrive during the above time frames in order to register for Partner Day.

If you have any questions, please email ksheehan@hubspot.com.

Remember: this event is free, but you must have a ticket to INBOUND to attend this event (Community, All-Access, or VIP).

Registering below for Partner Day @ INBOUND does not guarantee registrants an INBOUND ticket. Similarly, registering for INBOUND does not guarantee registrants entry to Partner Day @ INBOUND.

Bringing the whole team to INBOUND 2017?

Great! For capacity purposes, we ask that every individual who plans to attend Partner Day @ INBOUND registers for Partner Day as well.
Access to this event will be granted to partners on a first-come first-serve basis until our venue capacity limits are reached.