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Pivoting Your Website for Online Growth

On-Demand

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Your website is your new storefront. 

With how fast the world around us is changing, people are looking for more information than ever, and they’re looking for it online. In fact, website traffic has remained consistently higher than pre-COVID averages for 10+ weeks straight. 

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Odds are good that in the last few weeks you’ve had to disseminate information faster than normal, move a portion of your go-to-market online, stand up an ecommerce platform, expand your customer support and education, or perhaps all the above. 

The moral of the story is, if your website wasn’t already top-of-mind as a main resource to grow awareness for your business, sell products or services, or keep your prospects and customers informed - it should be now. That’s why this week is all about helping you pivot how you use your website -- and fast.  

Among the Discussion Topics:

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Why the Focus on Website Matters More than Ever

We'll look at how user behavior has changed over the years, particularly during the COVID-19 pandemic, and talk about what that means for you as a business. 

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Performance and Usability

How can you ensure your website is performing at the highest level possible, and what types of user behaviors should you be designing your website around right now?

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Using Your Website for Growth

How can you design a website that not only performs well, but also creates new business opportunities for you to help drive revenue?

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Meet The Speakers

  • Angela DeFranco

    Angela DeFranco

    VP of Product

  • sancar_sahin

    Sançar Sahin

    VP of Marketing

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    David Vogelpohl

    VP of Web Strategy

  • LolaHeadshot

    Lola Oyelayo-Pearson

    Director of UX, Multichannel

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This webinar took place at 11 AM ET on June 25, 2020. You can find the slides presented here.

 

Some Resources from our Partners

HubSpot

  1. Free Website Grader Tool - Grade your website to find your top performance and SEO issues.
  2. Free Academy Course - Learn how to make your website fast, discoverable, and secure with a free video course.

Hotjar

  1. Enjoy a 90 free-trial of Hotjar using this link.

  2. Guides and articles to better understand user behavior, make the right changes, improve UX, and increase conversions on your website using Hotjar.

Shopify

  1. Start your 14-day free Shopify trial today and explore all the tools and services you need to start, run, and grow your business.

  2. Whether you're looking to start a business, looking to bring your business online, or take your business growth to the next level, Shopify Compass offers free online business training and development courses by industry's leading instructors worldwide.

WP Engine 

  1. Enjoy 3 months of WP Engine for free with this coupon, automatically applied at check-out via this link. 

  2. Forget Slowing Down: It’s Time to Accelerate Your Digital Business: Now is the time to invest in your online business and watch it grow

Check out our new educational series focusing on the shifts you need to make to build a marketing strategy for today’s unique situation and tomorrow’s new economy.

Learn more about Adapt 2020