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10 Positioning Statement Templates

Free Template

PST-Cover-Book

Craft your own positioning statement to help promote your business with aligned brand messaging.

Create a positioning statement for your business

The positioning statement helps convey the value proposition to the brand's ideal customers while calling out the brand's identity, purpose, and distinguishing features.

Clearly promote your brand with a positioning statement

Your company's brand is what many of your prospective customers may notice about your business before they even become a customer. 

As they engage with content meant to attract them to your business, it's important to note that the brand elements of your business are clear and consistent. Creating a positioning statement is one of the best ways to develop a core message that can be echoed in your overall brand strategy. 

The Positioning Statement Templates can help you write the perfect positioning statement for your business. There are ten industry-specific examples  included so you can model the template that fits best with your brand.

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