You need productive reps. That said, you can't expect your salespeople to call, close, and repeat. Your employees need to know they have a path for improvement in your company, and you need to set goals for them to achieve.
That's why we've made this free sales performance review template. You can download this Excel-based template and make a copy for each of your reps' performance reviews.
This template includes sections for percent achievement to goal, improvement on soft skills, and areas of opportunity for your reps.