For Industrial & Manufacturing Enterprises
Selecting the Right Customer Platform for Manufacturers
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What you'll learn from this guide:
- Configuring a Customer Platform for Manufacturing: Discover the unique challenges and solutions in integrating CRM systems with ERP, MES, and PLM software, aligning sales and production processes, and managing data effectively in a manufacturing environment.
- Differences in Industrial Sales Processes: Understand the key distinctions between product-driven and project-driven sales approaches, and how to balance scalability with customization to meet client needs.
- The Need for a Modern Customer Platform: Explore how recent technological changes demand a unified, easy-to-use customer platform to drive growth and stay competitive, highlighting the limitations of traditional CRMs.
- Alternatives to Salesforce and Zoho: Evaluate the cost, integration challenges, and user adoption issues of popular CRMs like Salesforce and Zoho, and why they might not be the best fit for manufacturing companies.
- Keys to Successful CRM Implementation: Follow key strategies for smooth CRM implementation in manufacturing enterprises, from defining clear objectives and securing stakeholder buy-in to investing in training and data migration.
In the fast-paced world of manufacturing, staying ahead of the curve is a top priority. One powerful tool that can help streamline operations and boost efficiency is a Customer Relationship Management (CRM) platform. However, configuring a CRM system for a manufacturing company comes with its own set of unique challenges. I'm excited to help you navigate these to find the right platform.
Doug Wendt
The B2B CEO's Guide to Selecting a CRM for Manufacturing Enterprises
Don't lose to the competition. Stay on the bleeding edge with a modern platform that drives growth for manufacturing businesses across the globe.
Wendt Partners is a team of seasoned professionals in the technology and industrial space. Our senior leaders include former manufacturing ERP and MES executives who themselves have walked hundreds of factory floors and who understand the differences between make-to-stock, make-to-order, mixed-mode and process environments. I’m excited to have the opportunity to guide you in selecting the right tools and platforms for your business, transforming how you market, sell and service.