New from HubSpot: The Social Media Tools 5-Pack

Strategize, Schedule, Track & Measure Your Social Media Program

It is time to graduate from sporadic social media success to thinking about your social media marketing strategically. By approaching your social media marketing strategically, defining your objectives, and managing your action plans, you will see how powerful social media marketing can be.

This Social Media 5-Pack from our friends at Demand Metric will help to make success possible for your company.

With this tool kit you will be able to:

• Visualize your social media strategy
• Measure your organization's readiness to implement a social media program
• Document your objectives
• Schedule your activities
• Track/measure the success of your social media marketing efforts

Here's what is included in the 5-pack:

1. Social Media Channel Prioritization Tool - Use this tool to visualize your strategy. First, group your selected channels into bubbles and create a description of how you plan on attacking each channel by setting goals, selecting a project sponsor, and by highlighting key performance indicators.
2. Social Media Readiness Assessment - Use this tool to measure your organization's readiness to implement a social media program. This prescriptive self-assesment tool allows you to rate your compliance with best practices. Once you have completed the assesment you will immediately be provided with results and recommendations.
3. Social Media Strategy Scorecard - Use this Social Media Scorecard to document your objectives, initiatives, measures, and targets for the next 12 - 18 months.
4. Social Media Posting Schedule (2011) - Use this template to create a posting schedule for all of your social media activities for 2010/2011. Information you can enter includes: date, time, theme, topic, contributor and keywords.
5. Social Media Metrics Dashboard - Use this template to define, track, and report on your key social media program metrics and key performance indicators. All the metrics can easily be customized to suit your organization's needs.

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