Spring Spotlight Webinar Series

Sales Masterclass: Close More Deals. Let AI Handle the Admin

Wednesday 17th June 2026 | 2PM BST | 3PM CEST

AI didn't just change sales. It split it in two:

Teams still buried in manual prospecting and scattered context, and teams that automated the busywork and got back to selling.

This is the playbook for the second group ⬇️

The sales playbook is evolving. Are your reps keeping up?

In this masterclass, Crevan O'Malley, MD & VP of Upmarket Sales EMEA at HubSpot, breaks down how the sales playbook is shifting, what the best-performing teams are doing differently, and why the old "more reps, more activity" approach no longer works.

Then Alex Rainford, Manager of Product Marketing at HubSpot, takes you inside the tools HubSpot's own sellers use every day to prospect smarter and close deals faster.

What you will learn

✅ How the sales playbook is evolving. Crevan shares what HubSpot is seeing across EMEA: why buyers show up more informed, why reps get fewer chances to make an impact, and what separates the teams that are adapting from those still relying on heroics.


✅ How HubSpot sellers use AI to close more deals. Alex demos the exact AI tools HubSpot's sales team runs on, so you can see what context-driven selling looks like in practice.


✅ Your AI sales motion, made practical. Skip the theory. Leave with a concrete plan for rolling out AI across your sales team, from first quick wins to a fully AI-assisted process.

 

Meet your speakers

Do these challenges sound familiar?

  • HS_Pictograms_Goals_ANIMATED

    Wasting hours on research

    Reps waste hours jumping between tools to research companies, personalise outreach and find contact details.

    Now they see which companies are ready to buy and get the contact information they need, all in one place. They spend their time having conversations instead of doing research.

  • Almost a third of a Reps time is wasted

    43%

    of EMEA reps spend 2–3 hours a day on prospecting tasks, that's around a third of their working day.

Upcoming Spring Spotlight Activities

Masterclass

Sales Masterclass: Close More Deals. Let AI Handle the Admin

Join Crevan O'Malley, VP of Upmarket Sales EMEA at HubSpot, to see how HubSpot's AI tools can remove the friction from your sales process, surface the deals most likely to close, and give their reps back the time they need to actually sell.

Group Demo

Group Demo: Stop Losing Deals Between Conversations

Watch Prospecting Agent and Smart Deal Progression live — and see how HubSpot's AI surfaces the right accounts, automates post-meeting admin, and keeps every deal moving forward.

Find out more

Don't just take our word for it

  • JC

    After replacing sequences with Prospecting Agent for unbooked MQLs, we saw a 28% increase in total meetings booked. The results speak for themselves and we're just getting started.

    Jennifer Craig

    Senior Growth Systems Manager

    RevenueWell

    RevenueWell_Logo (1)

Frequently Asked Questions