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Built for startups looking to grow fast

Win the AI search battle before your category is decided

When buyers ask ChatGPT, Claude, Perplexity, or Gemini which solution to use, will your startup be in the answer. or invisible while a better-funded competitor claims the category?
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Your category is being claimed right now — not in search rankings, but in AI answers.

Series A and B companies are already investing in AI search presence. The startups that appear consistently in ChatGPT and Perplexity answers are building consideration-set dominance that compounds over time — the same way early SEO investment did. Brands that don't show up in AI-generated answers aren't just losing clicks; they're being excluded from purchase decisions before a single conversation with your sales team begins.

Unlike traditional SEO, which focuses on rankings and traffic, AI search optimization centers on how answer engines understand, synthesize, and present your brand when buyers ask questions in your category. HubSpot AEO gives you continuous visibility into exactly that — tracking how your brand appears across the specific prompts your buyers are asking, surfacing where competitors are pulling ahead, and connecting the insight directly to action.

  • With HubSpot's AEO, we drove 8,000 new visitors and 12 new account conversions in just weeks — a 10% increase year over year.

    Emily Davidson

    Director of Marketing

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The best-funded startup doesn't always win. The most visible one does.

AI search is the new front door for B2B buyer research. Your brand's presence there directly affects pipeline velocity, CAC, and the story you tell your board at next quarter's review.

Brands with strong AI search visibility are consistently referenced in category conversations before buyers enter any sales funnel. Brands that aren't visible are being excluded from consideration sets they never knew existed. HubSpot AEO gives you a continuous view of which side of that equation your brand is on and what to do about it.

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What HubSpot AEO Tracks

HubSpot AEO monitors your brand's presence in AI-generated answers across ChatGPT, Perplexity, and Gemini — the three primary answer engines reshaping how buyers research solutions. It tracks two core metrics week over week:

  • Brand visibility measures how often your brand appears in AI-generated answers to the prompts you're tracking — expressed as a percentage. If your brand appears in 7 out of 10 tracked prompt responses, your Brand Visibility is 70%.

  • Sentiment measures how your brand is described when it does appear – on a scale from -100% to +100%, indicating whether answer engines are characterizing you positively or negatively.

Both these metrics update continuously as your prompts run across all three engines, so you always have a current picture of where your brand stands. 

How HubSpot AEO Works as an AI Search Tool

From setup to your first visibility score in under five minutes – no AEO expertise required.

Step 1: Enter Your Brand and Define Your Prompts

Set up your brand domain and enter the prompts your buyers are most likely asking answer engines. For example: "What's the best CRM for a growing sales team?" or "Which marketing automation tools work best for B2B?" If you're on Marketing Hub Pro or Enterprise, HubSpot AEO automatically suggests a starting set of prompts based on your CRM data (tuned to your specific industries, customer segments, and competitors). 

Step 2: Cross-Platform Analysis Runs Automatically

HubSpot AEO runs each tracked prompt daily against ChatGPT, Perplexity, and Gemini simultaneously, capturing each answer engine's response, brand mentions, sentiment, and citation sources. You don't need to configure anything or run queries manually; the cross-platform analysis happens continuously every day.

Step 3: Review Your AI Visibility Scores

Your dashboard populates with your Brand Visibility score, Share of Voice, and Sentiment score — all tracked week over week and broken out by engine and by prompt. You can see not just your overall AI search presence, but exactly which questions your brand is winning and losing.

Step 4: Act On Prioritized Recommendations

The Recommendations feature turns your visibility and citation data into a specific, prioritized action list: what to create, which platforms to build presence on, and which content gaps to close first. 

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Built for the momentum of a funded startup

HubSpot for Startups gives VC-backed companies access to the full HubSpot platform — including AEO — at startup-friendly pricing. You've secured your Series A or Seed round. Now make sure your AI search presence matches your ambition.

Frequently Asked Questions