-  Reimagining Marketing in the age of AI # Loop Marketing Explained: The Playbook to Get Your Startup Ahead  __23rd October 2025 | 3:00 PM CET__ __The way people buy has fundamentally changed.__ Traffic is down, intent is higher than ever, and AI is shaping decisions before prospects even hit your site. Founders can’t rely on yesterday’s funnel to fuel tomorrow’s growth. That’s why HubSpot created __Loop Marketing,__ a new playbook that helps teams stay relevant, move faster, and grow smarter. Join us to learn how to turn AI into your growth engine, not your replacement. [Register now](https://offers.hubspot.com/startups/growth-with-loop-marketing#register) Grab Your  Toolkit  Menu Scroll Left Scroll Right - [About the Session](https://offers.hubspot.com#what-to-expect) - [What is Loop Marketing?](https://offers.hubspot.com#widget_1758271545186) - [Meet Your Speakers](https://offers.hubspot.com#widget_1758295515710) - [Loop Toolkit For Founders](https://offers.hubspot.com#widget_1757308894300) - [Register to Attend](https://offers.hubspot.com#register) ## About the Session __Building a startup today is more challenging - and more exciting - than ever.__ In this exclusive session designed for startups, we'll dive into __Loop Marketing__: a practical framework designed to help founders navigate and thrive in an AI-driven world. You can expect fresh insights, hands-on demos, and actionable strategies you can apply to your startup right away. ### __✅ What we'll cover__ __The new state of marketing:__ 60% of Google searches now end with no clicks. Learn why AI referrals are reshaping the funnel and how high-intent traffic is fundamentally different. __Meet Loop Marketing:__ HubSpot’s new framework designed to help you launch campaigns in days, not months, and adapt faster than the market shifts. __The strategic changes that win & tools to help:__ Discover how to cut through the AI noise with authentic, taste-driven content, even on low budgets. ### __✅ Agenda__ __5 minutes:__ Introduction to the Startup program __30 minutes:__ Masterclass on The New Marketing Playbook by Xilian Sansoucy (Product Marketer from HubSpot)  __15 minutes:__ Fireside Chat with Jennifer Curiel, Marketing Manager at Startup Miiskin who's pivoting their strategy to compete in this new age of AI search. __5mins:__ Live Q&A   ## What is Loop Marketing? Loop Marketing is a four-stage playbook that startups can use to future-proof their go-to-market by turning scattered tactics into a cohesive, momentum-building loop. It combines AI efficiency and human authenticity to drive growth. It loops. It learns and gets sharper every time you use it.  - 01\. Express - 02\. Tailor - 03\. Amplify - 04\. Evolve  __Express who you are.__  Define who you are and why you matter. AI can generate content in seconds, but without a clear voice and point of view it all sounds the same. Expressing means building a strong identity: your style guide, your founder story, and your unique taste, so every touchpoint feels unmistakably yours.  __Tailor your approach.__ Make it truly personal. Today’s buyers expect brands to understand them, not just address them by name. Tailoring means using data and AI to connect your message to a buyer’s real context, behaviours, and intent signals. The result is outreach that feels relevant and timely, not generic.  __Amplify your reach.__  Get your message into the right places. Buyers don’t just follow your funnel, they follow their feed. Amplifying is about showing up where it matters most: in AI search results, creator partnerships, communities, and social channels. Your story is carried by the voices and platforms your audience already trusts.  __Evolve in real-time.__ Learn faster than the competition. Traditional campaigns wait months for results. With AI, you can see signals instantly and optimise while the campaign is live. Evolving means testing, measuring, and adjusting in real time so every cycle of the Loop gets sharper, faster, and more effective.  ## Meet Your Speakers  ## Xilian Sansoucy Xilian Sansoucy is the __Product Marketing Manager__ for HubSpot's Starter Customer Platform, where she spearheads impactful product-led growth strategies on a global scale. Collaborating with cross-functional teams, she focuses on delivering initiatives that drive growth, elevate market presence, and give Starter a competitive edge. Based in Boston, Xilian has a marketing background in the tech industry, having worked with companies such as Toast, edX, and Cengage.  ## Ragini Campion Ragini leads the __HubSpot for Startups program in the Nordics__, managing GTM strategy in the region and working with leading startup partners such as VCs, Accelerators & Incubators. Prior to HubSpot, she studied Marketing at University, worked as the first sales hire at CodeFirst: Girls in the UK and served on the Global Partnerships team at Microsoft for Startups. She's passionate about supporting early stage founders with the best hacks and deals to scale smarter.  ## Jennifer Curiel Jennifer Curiel is a Marketing and Communications Strategist with 15+ years of international experience specialising in making brands discoverable across AI-driven platforms including ChatGPT, Google Gemini, Perplexity, and Microsoft Copilot. As __Senior Marketing Manager at Miiskin__, she combines SEO expertise with answer engine optimization to drive brand visibility and growth. Having held senior roles across Europe and the Middle East, Jennifer has guided product launches for both startups and global organizations while pioneering content strategies for the AI discovery era.  ## Loop Toolkit For Founders Simply apply to the HubSpot for Startups program and register for the webinar to unlock your toolkit.  #### Free Smart CRM & AI Marketing Assistant Claim your free Smart CRM, free tools like Landing pages, Forms & Emails to market your solution and access to a built-in Marketing AI Assistant. [Claim your free tools](https://app.hubspot.com/signup-hubspot/hubspot-for-startups)  #### Unlock 100 Prompts to Tackle 2025's Biggest Marketing Challenges  #### Custom GPT: Paid Growth Strategy This GPT is your performance marketing edge for scaling B2B SaaS and it's built on real systems that work, not theory.  #### Free AEO Grader Tool Grade yours and your competitors brands to identify how leading AI engines interpret your brand and areas to improve  #### AI Search Optimisation Guide 5 Practical Strategies to optimise your startup for the most popular AI Search Engines.  ## Register to Attend Business Email* First Name* Last Name* Primary role* Please SelectStartup FounderStartup Team MemberVC/InvestorStartup Ecosystem ProfessionalEnterprise Leader (Director+)Enterprise EmployeeAgency, Consultant, or Service ProviderOtherCreator or Media Content Language reCAPTCHA score GACLIENTIDAnonymously identifies a browser instance. 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For more information, check out our [Privacy Policy](https://legal.hubspot.com/privacy-policy). Copyright © 2026 HubSpot, Inc. - [Legal Center](https://legal.hubspot.com/legal-center) - [Privacy Policy](https://legal.hubspot.com/privacy-policy) - [Security](https://legal.hubspot.com/security) - [Website Accessibility](https://legal.hubspot.com/website-accessibility) - [Manage Cookies](https://offers.hubspot.com) ## Apply to HubSpot for Startups to claim your Loop toolkit Close Create a [free account through the HubSpot for Startups program](https://app.hubspot.com/signup-hubspot/hubspot-for-startups) and sign up for the webinar to receive your toolkit. Eligible startups receive up to 90% off new Pro+ tools across Marketing, Sales, Service and on HubSpot AI credits. Secure your discount now - use when you're ready to scale. Reach out to our team if you have any issues: hsfs@hubspot.com   [Apply Now](https://app.hubspot.com/signup-hubspot/hubspot-for-startups)