Reimagining Marketing in the age of AI

Loop Marketing Explained: The Playbook to Get Your Startup Ahead

23rd October 2025 | 3:00 PM CET

The way people buy has fundamentally changed. Traffic is down, intent is higher than ever, and AI is shaping decisions before prospects even hit your site. Founders can’t rely on yesterday’s funnel to fuel tomorrow’s growth.

That’s why HubSpot created Loop Marketing, a new playbook that helps teams stay relevant, move faster, and grow smarter. Join us to learn how to turn AI into your growth engine, not your replacement.

About the Session

Building a startup today is more challenging - and more exciting - than ever.

In this exclusive session designed for startups, we'll dive into Loop Marketing: a practical framework designed to help founders navigate and thrive in an AI-driven world.

You can expect fresh insights, hands-on demos, and actionable strategies you can apply to your startup right away.

✅ What we'll cover

The new state of marketing: 60% of Google searches now end with no clicks. Learn why AI referrals are reshaping the funnel and how high-intent traffic is fundamentally different.

Meet Loop Marketing: HubSpot’s new framework designed to help you launch campaigns in days, not months, and adapt faster than the market shifts.

The strategic changes that win & tools to help: Discover how to cut through the AI noise with authentic, taste-driven content, even on low budgets.

✅ Agenda

5 minutes: Introduction to the Startup program

30 minutes: Masterclass on The New Marketing Playbook by Xilian Sansoucy (Product Marketer from HubSpot)

15 minutes: Fireside Chat with Jennifer Curiel, Marketing Manager at Startup Miiskin who's pivoting their strategy to compete in this new age of AI search.
5mins: Live Q&A

What is Loop Marketing?

Loop Marketing is a four-stage playbook that startups can use to future-proof their go-to-market by turning scattered tactics into a cohesive, momentum-building loop. It combines AI efficiency and human authenticity to drive growth. It loops. It learns and gets sharper every time you use it.

Express who you are.

Define who you are and why you matter. AI can generate content in seconds, but without a clear voice and point of view it all sounds the same. Expressing means building a strong identity: your style guide, your founder story, and your unique taste, so every touchpoint feels unmistakably yours.

Tailor your approach.

Make it truly personal. Today’s buyers expect brands to understand them, not just address them by name. Tailoring means using data and AI to connect your message to a buyer’s real context, behaviours, and intent signals. The result is outreach that feels relevant and timely, not generic.

Amplify your reach.

Get your message into the right places. Buyers don’t just follow your funnel, they follow their feed. Amplifying is about showing up where it matters most: in AI search results, creator partnerships, communities, and social channels. Your story is carried by the voices and platforms your audience already trusts.

Evolve in real-time.

Learn faster than the competition. Traditional campaigns wait months for results. With AI, you can see signals instantly and optimise while the campaign is live. Evolving means testing, measuring, and adjusting in real time so every cycle of the Loop gets sharper, faster, and more effective.

Meet Your Speakers

Xilian_Professional_Profile_Original (1)

Xilian Sansoucy

Xilian Sansoucy is the Product Marketing Manager for HubSpot's Starter Customer Platform, where she spearheads impactful product-led growth strategies on a global scale. Collaborating with cross-functional teams, she focuses on delivering initiatives that drive growth, elevate market presence, and give Starter a competitive edge. Based in Boston, Xilian has a marketing background in the tech industry, having worked with companies such as Toast, edX, and Cengage.

Ragini Campion

Ragini leads the HubSpot for Startups program in the Nordics, managing GTM strategy in the region and working with leading startup partners such as VCs, Accelerators & Incubators. Prior to HubSpot, she studied Marketing at University, worked as the first sales hire at CodeFirst: Girls in the UK and served on the Global Partnerships team at Microsoft for Startups. She's passionate about supporting early stage founders with the best hacks and deals to scale smarter.

Jennifer Curiel

Jennifer Curiel is a Marketing and Communications Strategist with 15+ years of international experience specialising in making brands discoverable across AI-driven platforms including ChatGPT, Google Gemini, Perplexity, and Microsoft Copilot. As Senior Marketing Manager at Miiskin, she combines SEO expertise with answer engine optimization to drive brand visibility and growth. Having held senior roles across Europe and the Middle East, Jennifer has guided product launches for both startups and global organizations while pioneering content strategies for the AI discovery era.

Loop Toolkit For Founders

Simply apply to the HubSpot for Startups program and register for the webinar to unlock your toolkit.

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