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Applications are CLOSED for the Startup Pitch Night at INBOUND 2019

Click below to attend the event!


Every successful company was once nothing more than an idea

But the road to creating a successful business is paved by lots of hard-work and investment by a multitude of people. Getting that buy-in, however, is impossible without a pitch that inspires action and confidence. That's why General Catalyst and HubSpot for Startups are teaming up this fall to host a pitch night at INBOUND 2019.

Participants will have the opportunity to compete for prizes, receive actionable feedback from an esteemed panel of judges, and get a free community pass to the INBOUND 2019 event. By applying to the pitch contest, US-based startups will also be eligible for consideration for seed-stage funding from General Catalyst.

Interested in participating? Apply now!

The Details

Deadline to Apply: August 9th, 2019

Date: Wednesday, September 4th, 2019

Where: District Hall, 75 Northern Ave, Boston, MA

Agenda: The evening will kickoff with a panel highlighting our pitch competition judges, where a moderator will ask these startup experts questions straight from the founders in attendance about how to build a winning startup. The panel will be followed by a short pitch by each of the 10 finalists. Winners will then be chosen.

Winners: Two startups will be chosen as winners at the pitch night. One will be awarded the "Grand Prize" and the other will be given the "Most Promising Startup" award.

Prizes and Offers

Contest winners will be awarded a variety of prizes designed to help startups accelerate their growth including the following (prizes are subject to change):

  • All winners will be eligible for HubSpot for Startups at 90% off list price in year one, 50% in year two, and 25% ongoing.
  • 2 hours from General Catalyst analysts for mentoring, to be redeemed within 90 days of competition
  • 2 hours of consulting from a HubSpot marketer, to be redeemed within 90 days of competition.
  • 2 free All Access passes to INBOUND 2020

Other Offers: Additionally, the winners may receive any or all of the following discounts, coupons, or other offers from HubSpot partners. These are subject to change and are not part of the prize:

  • $1,500 marketplace credit to the grand prize winner with a 90-day free trial to ClearVoice. $1,000 marketplace credit to the most promising startup winner with a 90-day free trial to ClearVoice.
  • Free three month subscription to Lucky Orange for all finalists and a free one year subscription to the winners.
  • 100,000 points signup bonus (equivalent of $1,000) to the winning early stage companies that signup for Brex.
  • Set-up and optimization of a paid media campaign using Google, Facebook, or LinkedIn Ads by HubSpot Silver Partner, Boundify.
  • 3 free months of Computan's 40 hours per month full service development package. See 'small' package here for more details.
  • Starter Website Package from GoingClear Interactive ($6K value) for the grand prize winner. Read all details here.
  • Content-Social Media Strategy consultant services (10 hrs/month) for six months from GlobalAdvertising.io.
  • Startup Growth Package by IDS. Read here for more details.
  • Social media translation package for the the most promising startup and blog post translation package for grand prize winner by  Rapport International.
  • 20 hours towards SEO, Website Redesign, CRO, Lead Gen, and Lead Nurturing provided by ChiefMartechOfficer. See here for more details on services offered.
  • Free WeWork Space - quantity and time-length dependent on location.
  • $150 off of Stripe Atlas
  • Free year of access to MaxG, an insights and recommendations engine that takes HubSpot data and gives you a set of instant action steps to drive leads.

Check back for more prizes coming soon!


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    Brad Coffey

    Chief Strategy Officer at HubSpot

    Brad joined in 2007 with less than $1M in revenue and helped the business grow to a public company impacting tens of thousands of companies.

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    Kirk Arnold

    Executive In Residence at General Catalyst

    Experienced CEO, board member, advisor and teacher with a demonstrated track record of leadership in the technology industry.

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    Michael Litt

    Co-Founder and CEO at Vidyard

    Michael's goal is to build a team of fantastic developers and evangelists that are dedicated to deliver fast and effective streaming video.

  • Heather-Leonard

    Heather Leonard

    WeWork Labs

    For the past 15 years, in some capacity, Heather has built relationships with countless private Internet / Entertainment companies and currently consults a few.

  • Parul Singh

    Parul Singh

    Seed stage VC at Founder Collective

    Developer and Product Manager turned Seed Stage VC at Founder Collective. Forever founder.

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    Coming Soon!

    More great judges to be announced soon!


Startups who meet the following criteria are eligible to apply:

  1. Funding: Early stage startups with under $2M USD in funding are eligible to enter. Companies must be incorporated. 
  2. Industry: Startups in all industries are eligible to enter, excluding the following: arms, tobacco, cannabis, adult entertainment. 
  3. Location: Startups from the U.S. are eligible to enter. Participation in person in Boston MA is required on September 4th, 2019. 
  4. Product/service: Startups are required to have a working prototype to enter competition. 
  5. Founder must be 18 years old or older at time of application. 
  6. HubSpot employees, vendors, INBOUND vendors, are not permitted to apply.

Fill out the form below to start the application now

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Judging Criteria

Pitch submissions will be judged based on the following criteria:

  • Problem or Need: Is the problem/need real?
  • Total Addressable Market: How big is the target market?
  • Traction to date: Does the product/service have strong interest?
  • Product/Service Creation: Does the product or service effectively solve the need?
  • Monetization Strategy: Is the plan for making money feasible?
  • Competitor Differentiation: How is this product or service different than that of competitors?
  • Level of customer focus: How customer-focused is the company?
  • Team: Industry, knowledge, experience, plan for long term success?
  • Pitch Video and/or Deck: Is the pitch deck or video well planned (not production quality but content wise)?


About the Hosts

About General Catalyst:

General Catalyst is a venture capital firm with approximately $5B in total capital raised that makes seed through growth-stage investments. We back fearless entrepreneurs with the potential to build foundational enterprise technologies and ubiquitous consumer brands. With offices in San Francisco, Palo Alto, New York City, and Boston, our portfolio companies benefit from a bicoastal network of talent, customers, and opportunity. For more: www.generalcatalyst.com.

About HubSpot for Startups:

Startups grow better and scale faster with HubSpot for Startups. The program offers education and training, 24/7 support, HubSpot Growth Platform, and access to over 200 software integrations, all at a startup-friendly price. Startups can manage contacts in our free (forever) CRM, sell better through HubSpot’s robust suite of sales tools, manage all marketing through our full suite of marketing automation tools, and close the loop with customers with our services tools. Getting your first customers or your 100,000th customer, and keeping them happy, has never been easier for startups than through HubSpot for Startups.