Authored by Scott Brinker, Jay McBain, Asher Mathew, and Kelly Sarabyn, the report uncovers market insights on how partners can be the strongest moat to the competition: while product features can be copied, dense networks of organizations acting from mutual gain cannot easily be dismantled.
As the business buying journey has become more digital and driven by community networks, the vendor gets less time with customers. Organizations are searching for better ways to connect with and understand their audiences.
Partners play a critical role in the new buying journey. They influence prospects, refer leads, co-build wholistic solutions, provide support during the sale, and service shared customers to boost mutual retention.
Read the report for insights and advice on creating a thriving ecosystem of partners.