Account-based marketing (ABM) is a growth strategy in which marketing and sales work together to create personalised buying experiences for a select set of high value companies. It has fast become a proven strategy to help businesses attract and nurture key customers. But without a well-thought-out plan and the right tools to support your efforts, ABM can be challenging to execute.
Watch now, to learn tips and trick on how you can supercharge your ABM strategy to drive more revenue for your business.
We cover:
- Best practices for a successful ABM strategy, including our five step approach
- The HubSpot tools available to support this strategy and how to best leverage them, including playbooks and ABM reports & dashboards
- Insights from a HubSpot customer on their journey with ABM
- Q&A with our guest speakers