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Essential Resources to Digitalise your Business
You can access the resources below.Marketing Resources
Guide: Digital Marketing for Small Businesses
This guide will take you through the easy-access ways to get started, from making the most of search engines to buying your first online ads.
Kit: The Ultimate Google Ads PPC Kit
This kit includes a guide to all things Google Ads, including search campaigns, lead generation & budget setting + a template and checklist to help you get started.
Template: 50 Social Media Image Templates
Get more fans to share your content with these 50+ customizable graphic templates
Guide: How to Start a Successful Blog
HubSpot and General Assembly came together to bring you an 8-Part Planner to Get Your Blog Up & Running to Grow Your Business [+ Free Checklist].
Lesson: Website Optimisation
In this course, you'll learn how to improve website performance, enhance SEO for a website, optimise a website for mobile, implement website security best practices, and website personalisation.
Lesson: Get Certified in Email Marketing
Learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts.
Sales Resources
Kit: Ecommerce Planning Kit
Included in this download is a template to document your eCommerce marketing and sales plan + a tracking template to determine sales, revenue, conversion rates, revenue by vendor, and more.
Template: The Only Sales Templates You’ll Ever Need
We teamed up with PandaDoc to give you the necessary compilation of sales templates that will have any salesperson set up and ready to go from Day 1.
The Sales Closing Guide: 3 Deal Closing Methods To Teach Yourself
We'll be taking you through ROI calculators, champions in the sales process, time-based incentives, confirmation questions, and much more.
Guide: 37 Tips for Social Selling on LinkedIn
Use this guide to improve your LinkedIn social selling efforts, train your team, and close more deals.
Lesson: How to Close a Sale
Learn Proven Sales Strategies to Close more Deals - We crafted a lesson that teaches sales professionals specific strategies to use in the sales process's closing phase.
Lesson: Setting Business Goals
Learn the different frameworks for setting goals to focus and align your inbound business.
Customer Success Resources
Template: Social Media Customer Service Template
A template for organising and documenting your social monitoring strategy and social media customer service goals.
Guide: How Best In Class Companies Build Customer Loyalty
This guide includes three checklists for marketers, salespeople, and customer support reps to improve their processes, actionable steps to improve your customer relationships and increase retention & more!
Template: Customer Journey Map
Outline your company's customer journey and experience with these 7 free customer journey map templates.
Lesson: Developing the Buyers Journey for Your Business
By understanding your buyer’s journey, you can help give those prospects the information they need to move towards making a purchase. In this lesson, learn how to develop a buyer's journey for your business.
Lesson: Applying a Customer Marketing Approach
In this lesson, learn how to support your customers and advocates with an inbound marketing strategy designed for them.
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