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The Agent Lab: Hands-On with Agent Builder

September 24, 2026 at 2pm ET

This 60-minute live workshop teaches HubSpot users how to build custom AI agents using Agent Builder. You'll get a step-by-step walkthrough of the Agent Hub dashboard, learn how to use Breeze Assistant to describe and deploy a custom agent, and see three ready-to-use examples built for marketers, sellers, and ops teams.

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What this workshop will cover

Most Agent Hub users have the access, but not the roadmap. Without a clear picture of what to build first and how it connects to your actual workflow, it's easy to explore the dashboard once and move on. This workshop closes that gap in 60 minutes, with real use cases built for real roles.

During the session, you'll learn:

  • How the Agent Hub dashboard works with a guided walkthrough of the Overview tab, the pre-built HubSpot agents available on Starter, and how to manage and activate your AI team from one place
  • How to build a custom agent with Breeze Assistant — describe what you need in plain language, and Agent Builder creates it, connected to your CRM, without writing a single line of code
  • A Marketer's Agent step-by-step setup for a form submission classifier that automatically routes real prospects from vendor and spam submissions before a rep ever sees them
  • A Seller's Agent that that builds a personalized rep script from contact and company records the moment a meeting is booked
  • An Ops Agent onboarding task checklist agent that triggers the moment a new ticket is created, builds the right task structure automatically, and eliminates manual setup for every new customer

Register to attend

What You'll Learn

Walk away knowing exactly which agent to build first — and how to do it in your own HubSpot account today.
1-Mar-23-2026-04-04-36-9353-PM
See how Agent Hub works as the central dashboard for your entire AI team — now available on Starter
2-Mar-23-2026-04-04-54-9103-PM
Learn how Breeze Assistant builds custom agents from a single conversation, no developers needed
3-Mar-23-2026-04-05-06-2241-PM
Get a custom agent use case built for your role: marketer, seller, or ops
4-Mar-23-2026-04-05-16-1925-PM
Leave with a concrete next step you can take in your own account the same day

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