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The Agent Lab: Hands-On with Agent Builder

Learn to build agents and automate work

Previously recorded September 24, 2026

This 60-minute workshop is built for HubSpot Starter customers who are just getting started with Agent Hub and Agent Builder. You'll get a step-by-step walkthrough of the Agent Hub dashboard, learn how to build a custom agent using Breeze Assistant, and see how to connect it to a simple automation so it runs automatically. 

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What this workshop will cover

Most HubSpot Starter customers have the access. What they don't have is a clear picture of what to build first, or how to make it run automatically once it's built.

This workshop closes that gap in 60 minutes, with real use cases built for marketers, sellers, and ops teams.

During the session, you'll learn:

  • How Agent Hub works as your AI team's home base. A guided walkthrough of the Overview tab, the HubSpot-built agents available on Starter, and how to manage and activate your AI team from one place.
  • How to build a custom agent with Breeze Assistant. Describe what you need in plain language, and Agent Builder creates it, connected to your CRM, without writing a single line of code.
  • How to connect your agent to a simple automation so it runs automatically.
  • Three practical use cases built live. We'll walk through the most popular agent builds for marketers, sellers, and ops teams so you can see exactly how it works and do it yourself.

Get access to the on-demand

What You'll Learn

Walk away knowing exactly which agent to build first — and how to do it in your own HubSpot account today.
1-Mar-23-2026-04-04-36-9353-PM
See how Agent Hub works as the central dashboard for your entire AI team — now available on Starter
2-Mar-23-2026-04-04-54-9103-PM
Learn how Breeze Assistant builds custom agents from a single conversation, no developers needed
3-Mar-23-2026-04-05-06-2241-PM
See how to connect your agent to a simple automation so it runs automatically
4-Mar-23-2026-04-05-16-1925-PM
Walk away with a practical use case built for your role and a next step you can take in your account the same day

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