The Expert Edge: Exclusive Interviews with Marketing, Sales, and Service Professionals
Google's Head of Technology Platforms On How First-Party Data & AI Will Transform The Ad Industry — For The Better
Learn how marketers can leverage first-party data and the role of AI in a cookie-free world, according to Google's Head of Google Marketing Platform.
How AI Will Revolutionize Product Development, and How to Prepare [Insights from AWS' Senior Advisor to Startups]
Learn how AI will change every aspect of the product development process, and how to prepare for it, according to AWS Senior Advisor to Startups and AI expert Deepam Mishra.
How to Generate Leads on LinkedIn in 2023, According to LinkedIn's VP of Marketing
Struggling to find qualified leads? Learn how to use LinkedIn for B2B lead generation, and discover expert insight from LinkedIn's VP of Marketing
How AI Will Change Podcast and Video, According to Riverside's Head of Marketing
Learn why Riverside's Head of Marketing is more excited than ever about the future of audio and video when it comes to AI.
How Shopify, Canva, and HubSpot are Excelling on Threads, and How You Can, Too
Learn tips from social media managers at Shopify, Canva, and HubSpot for gaining a following on Threads and matching the platform's more personal tone.
How the HubSpot Blog Team Uses AI
Learn HubSpot Blog team's plans for implementing artificial intelligence (AI) into their content strategy.
Why AI Isn’t Replacing Our Jobs — Or Search Engines — According to Jasper’s Head of Enterprise Marketing
What does generative AI mean for the future of marketing? Will it replace us, or elevate us? And will generative AI replace search engines, too?
Is AI the Future of Video Creation? We Asked Wistia's Head of Production
Is AI changing the way we make videos? Find out how AI is influencing the future of video, and how it can power your next video.
11 Conversion Copywriting Tips that Grew Our Revenue by 240%, According to Lately’s CEO
Learn the conversion copywriting tips that enabled one company, Lately, to grow monthly recurring revenue by 240% and achieve a 98% sales conversion rate.
The Evolution of Content Marketing: How It's Changed and Where It's Going in the Next Decade
Learn from experts about content marketing's evolution — how it's progressed over the past decade and how it will shift over the next one.
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AI augments the human experience, but it doesn't replace the human within that experience. We value writers in our society because they're able to give us a thought-provoking human perspective on the world. It isn't just about summarizing facts that are out there. It's about humans sharing opinions on very real topics that help build your perspective on how you feel about something. So an AI could really never replace that human perspective.
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The metrics we care the most about will change as the needs of our business evolve. The great thing about social is that you're able to assess your brand's needs and through analysis, identify the metrics that best translate into success for your team.
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For me, AI is opening the door to new ideas, new executions, and new visuals that I may not have come up with on my own. It's expanding my creative palette, not just saving me time.
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My advice is to think less, post more. Brands can get caught in the ‘perfect post’ spiral which inhibits their ability to post often (I’ve been there, trust me). With Threads, done is better than perfect.
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ROI is a slam dunk since it represents how our work directly impacts the bottom line. But let’s not discount the importance of other measures of long-range brand strength. With only 5% of buyers in-market at any given time, you need to ensure your brand creates pull for decision-makers now and in the future.
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AI turns you from an engineer editor or heavy-duty creator towards more of a curator. You are the storyteller, which means more people will be able to express themselves. I think the future of video and audio will be more diverse in terms of thought and perspective – which ultimately creates more conversations and more progress.
How to Drive Attendees to Your Next Event (Literally!), According to Uber for Business' Marketing Director
Hear tips from Uber's Marketing Director on how sales reps can motivate prospects to attend company events, plus how Uber vouchers can help.
How to Sell AI Products [Tips from HubSpot Sales Reps]
Learn expert tips for selling your AI products to an apprehensive buyer or within a competitive market.
How the Buyer's Journey is Changing in 2023 and 7 Ways to Keep Up, According to G2's Director of SMB Sales [+ New Data]
Learn from G2's Director of SMB on how the software buyer's journey has changed, plus how your sales strategy should pivot in 2023 to meet new buyers' expectations.
The Beginner's Guide to the Sandler Selling System, According to Sandler's VP of Sales
Interested in the Sandler Selling System? Learn everything you need to know about the Sandler system, plus how to implement it at your company.
11 Red Flags to Look Out for When Interviewing Sales Reps, According to Experts
There are certain less-than-ideal qualities you can look out for to identify potential sales hires who probably won't pan out. And to help you track them, we reached out to some experts and compiled a list of 11 of those red flags, along with some tips on how to bring them to light.
Why Best Alternative to a Negotiated Agreement (BATNA) Matters for Sales, According to Dropbox's Head of Customer Solutions
Learn why BATNA is an invaluable part of the selling process. Plus, how you can leverage BATNA's key negotiation tactics to ensure your business and your customers are both benefitting from a deal.
How Your Revenue Team Can Avoid These 5 Missteps in 2023 and Beyond, According to Sendoso's VP of Revenue Operations
Learn the five biggest missteps Sendoso's VP of Revenue Operations sees most RevOps teams making -- and how to avoid them.
Why Text-to-Pay Is The Future, According to Podium’s Payments Lead
Learn the benefits of text-to-pay for small businesses, plus text-to-pay best practices if your business is considering the switch
What Could the Future of Sales Look Like? We Asked Top Sales Leaders
The experts share what's changed in sales over the past decade and what skills salespeople need to stay competitive in the next one.
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The definition of what a seller is responsible for has changed drastically, and I think we're still in that migration where you've gone from a transactional salesperson to one that is an expert in the space helping uncover additional challenges the customer may also face in the future.
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I've always hired generalists, probably because I am one myself. I want somebody that's able to solve a problem. My direct reports need to be able to understand the challenge, come up with a solution, project manage into completion, and measure its impact. That's always been core to my strategy.
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You're getting folks together from the community, and your product might come up as a solution … but it might not. That type of engagement helps make the event feel less transactional. It's more about building a relationship and bringing people together — and I think that can be a pretty compelling message.
Bryan Kelley
Marketing Director
Uber for Business
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There is this larger sentiment in the air that we must simplify things, and therefore, processes. This move might end up being short-lived, but I think we'll see a shift of more doers and less managers on sales teams over the next five years.
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I always ask people what was the last thing they learned that wasn't required for work or school. I also ask what skill they want to improve and what their plan is to do so. Both are going for the same thing — is this person a lifelong learner? If not, they won't be successful in our industry. Things constantly change and we have to continuously be learning to remain competitive. No evidence of a growth mindset is a definite red flag for me.
How to Humanize AI Text for Exceptional Customer Experiences, According to UneeQ's CEO
Welcome to the future of customer service, where AI meets human touch. Discover how businesses can strike the right balance between automation and personalization.
12 Crucial Strategies for Promoting Team Collaboration — Plus, The Biggest Collaboration Roadblocks, According to ClickUp’s CEO
Use these strategies for promoting more productive team collaboration. Plus, hear common collaboration mistakes according to ClickUp's CEO.
How to Build a Customer-Focused Company, According to 10 People Who Did
Learn about what makes a company customer-focused from 10 CEOs who built their own customer-focused companies.
5 Expert Tips for Responding to Customer Reviews [+ Examples]
Learn how experts respond to positive and negative customer reviews to maintain a positive brand reputation and attract new customers.
8 Customer Retention Challenges According to Service Experts and How to Navigate Them
Customer retention is a hot topic these days. Keeping customers engaged and on board with your company can seem like a tall order. Learn about some of the most common challenges to that process and how to address them here.
The Benefits of Customer Feedback, According to Experts
HubSpot customer support experts explain the importance of customer feedback and how it benefits your business.
Pros and Cons of AI in Customer Service [New Data + Expert Insights]
Combine AI’s potential and human expertise to create a great customer experience. Here’s how.
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I believe in the next five years, we will see a considerable shift around retail and product companies in particular, where they are needing to connect with customers in a more meaningful way through online channels.
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Customers are already giving feedback — to friends and family, competitors, social media, etc. So the question becomes, are you going to start listening to feedback and implement change because of it?
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To have effective collaboration, there needs to be ultimate transparency. Communication needs to happen in the same place, and you need general alignment so people know what other people are working on.
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Customer feedback is a very important tool for managers to get anecdotal feedback directly from the customer as one of the many pieces for measuring team members’ performance.
How These 3 Content Creators Turned a Side Hustle Into a Full-Time Gig
Learn the biggest tips for turning your side hustle into a full-time gig — from three content creators who've already done it.
How to Create a Unique, Relatable Brand as a Content Creator
What is a personal brand, and why should every content creator have one? Here's what you should know, plus expert tips.
How to Rebrand as a Content Creator and Stay Relevant [Expert Tips]
Are you a content creator looking to rebrand your platform? Here's expert advice on how to execute a rebrand and remain relevant.
AI in Content Creation: How Creators and Marketers are Using It [Data]
I spoke to three content creators and used data from HubSpot's recent survey to learn how marketers and creators are using AI in their processes.
How Content Creators Are Tackling The New Instagram Threads
How are content creators using Threads and can it present the same branding opportunities as Twitter? Here's what several content creators have to say.
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Perform competitive analysis of people who make similar content. Don't do this to copy, but to assess what your audience resonates with and the best way to present the information so they'll interact with your content.
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I post threads about what’s on my mind randomly — maybe it’ll be something I said as a tweet already or a one-off thought I had to post on Threads. I’ll repost things I’ve seen on Threads from others that I like or relate to, but I’ll still definitely recycle my content and post new content on there as well.
Kumar Sutra
Content Creator
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Really think about why you want to rebrand. For me, it wasn't about growing a different audience — I just wanted to stay true to what I like and am passionate about. I would warn against switching because of numbers.
Lisa De La Cruz
Creator, Blogger, and YouTuber