When Snapchat was released to the public in 2011 it quickly integrated itself in youth culture as a new favorite line of communication and form of social media for young people. “What’s your Snap?” became a colloquial greeting seemingly overnight and has proven its staying power with a new wave of youth, just last year 73% of 18-24 year old Americans used Snapchat with 77% of users saying they use it every day.
Snap, the company behind Snapchat, is known to the masses as a creative multimedia innovator for individuals and brands— a platform that gives you the opportunity to stretch your creative legs by producing unique content in a variety of forms.
In this guide, we'll take you through brands like Neutrogena, Coca-Cola, and others' Snapchat marketing strategies and what you can learn from them, and take you through Snapchat ads and what you need to know to get started. We'll also give you $150 in Snapchat Ad credit.