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AI Content for Marketers: From Idea to Publish with Jasper

Grab 12 plays and 36 prompts to transform Jasper into your own AI content marketer.

Create, repurpose, and manage content all in one place using HubSpot's AI-powered content creation and CMS.
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Introduction

Every day, marketing accelerates. Campaigns need to launch faster. Audiences expect personalization. And the pressure to produce consistent, on-brand copy across channels never lets up.

These demands weigh down even the best teams. But AI tools like Jasper are built to lighten the load. By helping marketers plan smarter, write faster, and stay consistent, Jasper helps teams not only stay on track, but get ahead.

In this resource, you’ll learn twelve plays on how to turn Jasper into a fully fledged member of your marketing team.
A notebook sits open alongside a coffee cup, a pair of glasses, and a potted succulent plant.

What is Jasper?

Jasper is an AI-powered content platform that helps marketers plan, create, and optimize content across every channel. Unlike single-purpose AI tools, Jasper is designed for marketers. It combines creative speed with structure - a place where your brand guidelines, customer insights, and campaign goals all live in one ecosystem.

Jasper offers a seven day free trial so you can try out their features. If it ends up becoming a content creation tool you want to keep using, they offer pricing that starts at $69/month/seat.

12 Plays to Plan Smarter, Create Faster, and Stay On Brand with Jasper

Two building blocks.

1. Build Your Brand Brain with Jasper IQ

What It Does: Jasper IQ is your marketing team’s shared source of truth - where you upload brand voice, messaging pillars, customer insights, and visual guidelines so the AI learns exactly how your company sounds and sells.

How to Try It: Start by uploading your brand style guide, key product messaging, and recent campaign copy into Jasper’s Knowledge Base. Then configure Brand IQ to lock in tone, personality, and audience segments. From here, every new asset Jasper generates will automatically reflect your voice - no extra prompting required.

Pro Tip: You can expand your “brand brain” over time. Add FAQs, research decks, or competitor analysis to make Jasper’s output smarter with every project.

Starter Prompts

Upload our brand voice guide and create a summary of our tone, vocabulary, and writing style for future content.

From these customer personas, generate a concise brand positioning statement for each.

Combine our messaging framework and product pages to define how Jasper should sound when writing for our audience.
Customer insights.

2. Turn Customer Insights into Messaging Pillars

What It Does: Instead of combing through survey data or user feedback manually, you can use Jasper to distill customer insights into clean, reusable messaging frameworks.

How to Try It: Upload survey responses, NPS comments, or customer interviews into your Knowledge Base. Then ask Jasper: “Summarize the top three customer pain points and turn them into value propositions for [product].” You’ll instantly see key patterns you can use for campaigns, landing pages, and positioning docs.

Pro Tip: Save your best-performing phrases or tone examples in Jasper IQ so every future campaign stays anchored to what actually resonates.

Starter Prompts

Summarize these 100 NPS comments into three key pain points and three value propositions.

From this list of customer reviews, identify the top emotional drivers customers mention.

Turn this interview transcript into clear messaging pillars with one sentence per pillar.
A folder with papers.

3. Create a Campaign Brief in Minutes

What It Does: Jasper can turn your big-picture idea into a full campaign brief - objectives, audiences, messaging, and deliverables - ready for team alignment.

How to Try It: In Jasper Chat or Canvas, type: “Create a campaign brief for a Q4 product launch targeting small business marketers. Include goals, key messages, and top content formats.” You’ll get a structured document you can tweak and share immediately.

Pro Tip: Add your brief to Canvas to turn it into a living workspace for your team. Each piece of campaign content will automatically inherit your goals and brand voice.

Starter Prompts

Write a campaign brief for [product] targeting [audience], including goals, key messages, and primary channels.

Summarize this brainstorm doc into a one-page campaign overview with success metrics.

Generate a creative brief for a brand awareness campaign using our [tone/voice] guidelines.
An arrow flies around an increasing chart.

4. Brainstorm Content Themes That Convert

What It Does: Whether you’re planning a quarter’s worth of campaigns or a week’s worth of posts, Jasper helps you uncover new content angles tied to your audience’s motivations.

How to Try It: Ask Jasper: “Generate 10 blog or campaign ideas for [target audience] focused on [goal, e.g., lead generation or customer retention].” Then refine by adding your tone and audience context from Jasper IQ.

Pro Tip: Save recurring campaigns or content types (like newsletters or webinars) as “themes” in your Brand IQ — Jasper will automatically create ideas that ladder up to them next time.

Starter Prompts

Generate 10 blog post ideas for [audience] focused on [goal or pain point]

List five social campaign themes for Q4 that align with our [brand tone] and [target persona].

Suggest seasonal content ideas for our next [product or service] launch.
Blog graphic.

5. Write SEO-Ready Blog Posts from Scratch

What It Does: Jasper’s blog workflow takes you from idea to fully optimized post in minutes — no blank-page anxiety.

How to Try It: Start with a topic and keyword, then use Jasper to generate a title, outline, and introduction. From there, expand each section with the “Write More” command. For advanced optimization, connect to Surfer SEO to get live keyword and structure feedback.

Pro Tip: Jasper doesn’t automatically apply Surfer’s keyword suggestions — you’ll need to insert them manually for the SEO score to climb. Combine Jasper’s speed with Surfer’s precision for best results.

Starter Prompts

Create a blog outline for the keyword ‘[keyword]’ targeting [audience].

Write a 1,000-word blog post from this outline using a friendly, expert tone.

Generate SEO meta title and description tags for this blog post.
Laptop with an AI writing program.

6. Repurpose Long-Form Content into Snackable Assets

What It Does: Every marketer has evergreen assets — blogs, webinars, ebooks — that can fuel dozens of smaller content pieces. Jasper helps you turn one big idea into many.

How to Try It: Add your source material (a transcript, article, or landing page) into the Knowledge Base, then prompt: “Turn this into three LinkedIn posts, two tweet threads, and an email teaser in our brand voice.”

Pro Tip: Create a “repurposing recipe” that standardizes your prompt sequence. You’ll have a ready-to-go workflow for every new campaign.

Starter Prompts

Turn this blog post into three LinkedIn posts with distinct hooks.

Summarize this webinar transcript into five tweet-length takeaways.

Convert this ebook section into a short email newsletter teaser.
A funnel with three heads above it.

7. Generate Ad Copy that Follows Proven Frameworks

What It Does: Jasper’s built-in templates help you create on-brand ad copy that follows high-performing structures like AIDA, PAS, and BAB.

How to Try It: Choose the Ad Copy Generator template and enter your product, offer, and desired tone. Jasper will produce multiple headline and CTA options ready for testing.

Pro Tip: Use the “Tone of Voice” field to pull from your Brand IQ. Consistency is what makes short-form copy feel human — and persuasive.

Starter Prompts

Write three Facebook ad headlines and body copy using the AIDA framework for [product].

Generate Google ad variations using the PAS formula for [offer].

Create two LinkedIn ad versions with different emotional hooks for [target persona].
Email icon with a notification.

8. Write and Test High-Conversion Emails

What It Does: From cold outreach to nurture sequences, Jasper helps you write email copy that sounds personal — not robotic.

How to Try It: Use the Email Generator template or type directly in Jasper Chat: “Write a three-email nurture sequence introducing [product]. Keep it friendly, concise, and benefit-driven.”

Pro Tip: Ask Jasper for 3–5 subject line variations for each email. Small tweaks here can dramatically lift open rates.

Starter Prompts

Write a three-email nurture sequence introducing [product]. Keep it concise and conversational.

Create five subject line variations for this email to test open rates.

Turn this blog post into a short announcement email with a clear CTA.
Webpage with CTAs.

9. Instantly Scale Product Descriptions or Landing Page Copy

What It Does: When you need hundreds of product blurbs or landing page variations, Jasper automates the heavy lift — while keeping your tone and formatting consistent.

How to Try It: Upload product specs, testimonials, or feature lists to the Knowledge Base. Then prompt: “Write an SEO-optimized product description for [product name] highlighting [key benefit].”

Pro Tip: Add your formatting preferences (like bullet points or CTA placement) directly into the prompt for cleaner, ready-to-publish copy.

Starter Prompts

Write a 75-word product description for [product] using our brand voice.

Generate a landing page hero section and supporting bullets for [offer].

Write a short paragraph comparing [product] vs. [competitor] highlighting key differentiators.
Video icon.

10. Craft AI-Powered Video Scripts and Storyboards

What It Does: Jasper helps you turn marketing ideas into dynamic video scripts for YouTube, TikTok, or social ads — complete with hooks, story arcs, and CTAs.

How to Try It: Input your topic or product, then prompt: “Write a 30-second video script for [goal]. Include a hook, setup, and call to action.”

Pro Tip: Have Jasper generate multiple versions for different platforms (e.g., upbeat for TikTok, conversational for YouTube). You’ll quickly see which one fits your audience tone.

Starter Prompts

Write a 30-second TikTok script promoting [product] using a conversational tone.

Create a YouTube ad script including hook, problem, solution, and CTA.

Turn this blog post into a video outline with key talking points and visuals.
A production line with boxes.

11. Build Reusable Recipes for Common Content Types

What It Does: Recipes turn your best prompting habits into templates your whole team can use — perfect for repeatable assets like blog posts, newsletters, or product pages.

How to Try It: Create a recipe in Jasper that outlines your ideal workflow (e.g., “Generate brief → outline → intro → section copy → CTA”). You can reuse it anytime with different inputs.

Pro Tip: Encourage your team to standardize on a few proven recipes. It keeps content consistent and dramatically reduces onboarding time for new marketers.

Starter Prompts

Create a Jasper recipe for producing blog posts (brief → outline → draft → CTA).

Build a reusable recipe for turning a long-form article into a social media carousel.

Draft a recipe that helps our team generate weekly newsletter issues in a consistent tone.
An AI agent chatbot.

12. Level Up with Jasper Agents

What It Does: Jasper Agents act like mini-specialists inside your marketing stack. You can assign them to handle tasks like research, optimization, or personalization — always using your brand voice and IQ data.

How to Try It: Choose a task (like keyword research or blog outline generation) and configure an Agent using your Jasper IQ context. Agents can work independently or with human-in-the-loop approval for sensitive content.

Pro Tip: Start small — one Agent per workflow. Once you trust its outputs, you can scale automation confidently across campaigns.

Starter Prompts

Assign an Agent to refine existing blog posts for SEO, adjusting tone and formatting to fit your brand guidelines.

Configure a Personalization Agent to adapt email or ad copy for different audience segments using customer data from your Knowledge Base.

Use an Agent to summarize campaign briefs and suggest new content angles based on what’s performed best historically.

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