The Setup:
Two competing priorities. Your audience constantly faces impossible choices.

How to Use:

• Button 1: [Desirable outcome A]
• Button 2: [Desirable outcome B]
• Sweating person: Your audience/customer

Marketing Example:

• Button 1: "Create original content"
• Button 2: "Actually run the business"
• Caption: "Every founder on Monday morning"

Entrepreneur Example:

• Button 1: "Raise VC funding"
• Button 2: "Stay bootstrapped and profitable"
• Caption: "Seed stage founders in 2025"

Why it works: Everyone's overwhelmed. This validates their impossible decisions.

The Setup:
Reject the old way, approve the new way. Classic upgrade positioning.

How to Use:

• Top panel (reject): [Old/outdated method]
• Bottom panel (approve): [Your better solution]

Marketing Example:

• Reject: "Spending $50K on boring B2B ads"
• Approve: "Going viral with a $0 meme that drives actual leads"

Entrepreneur Example:

• Reject: "Pitching VCs for 6 months"
• Approve: "Building in public and attracting inbound investors"

Why it works: Give your audience permission to do things differently.

The Setup:
Initial skepticism turning to unexpected acceptance. Perfect for highlighting controversial takes or surprising benefits.

How to Use:

• First reaction (disgust): [Initial negative reaction/skepticism]
• Second reaction (interest): [Unexpected positive outcome/realization]

Marketing Example:

• First reaction: "Using memes for B2B marketing"
• Second reaction: "Actually... this could work"

Entrepreneur Example:

• First reaction: "Building in public"
• Second reaction: "Wait, this is actually accelerating growth"

Why it works: Captures the journey from skepticism to acceptance. Tap into those who can relate to changing their mind about something unconventional.

The Setup:
Predictable consequences. When obvious outcomes surprise people who should've known better.

How to Use:

• Setup (top text): [Action that obviously leads to problem]
• Pikachu reaction: [Predictable negative outcome]

Marketing Example:

• Setup: "Posts generic AI content with zero personality"
• Pikachu: "Why is no one engaging?"

Entrepreneur Example:

• Setup: "Builds product for 2 years without talking to customers"
• Pikachu: "Why won't anyone buy it?"

Why it works: Calls out common mistakes without being preachy.

The Setup:
Misidentifying something obvious. Perfect for industry misconceptions.

How to Use:

• Butterfly: [Thing people misunderstand]
• Character: [Who's misunderstanding it]
• Question: "Is this [wrong label]?"

Marketing Example:

• Butterfly: "Posting 47 times on LinkedIn"
• Character: "New marketers"
• Question: "Is this a content strategy?"

Entrepreneur Example:

• Butterfly: "Raised $2M seed round"
• Character: "First-time founders"
• Question: "Is this product-market fit?"

Why it works: Educates while entertaining. Shows you understand beginner mistakes.

The Setup:
Two perspectives on the same situation. Great for "what clients think vs. reality."

How to Use:

• Woman (yelling): [Unrealistic expectation/complaint]
• Cat (confused): [Reasonable reality/response]

Marketing Example:

• Woman: "Why isn't our one LinkedIn post from 3 months ago generating leads?!"
• Cat: "Consistent posting + value + engagement = results"

Entrepreneur Example:

• Woman: "Just need to add one more feature before launch!"
• Cat: "Ship now. Iterate later. You'll never feel ready."

The Setup:
Highlighting something difficult that people underestimate.

How to Use:

• Text: "One does not simply [oversimplified action]"

Marketing Example:

• "One does not simply 'go viral' without understanding your audience"

Entrepreneur Example:

• "One does not simply 'build a community' by posting in Discord once a week"

Why it works: Validates difficulty. Shows expertise without being condescending.

The Setup:
Chaos is happening in the background while staying calm (or causing it). Perfect for "everything is fine" situations or taking credit for bold moves.

How to Use:

• Girl (foreground): [Person/brand seemingly unbothered or responsible]
• Burning house (background): [The chaos/disaster/bold action happening]

Marketing Example:

• Girl: "Our marketing team"
• Burning house: "Spending the entire budget on one viral meme campaign"
• Caption: "Worth it"

Entrepreneur Example:

• Girl: "Me after launching without a waitlist"
• Burning house: "My perfectly planned 6-month product roadmap"
• Caption: "Ship now, iterate later"

Why it works: Embraces controlled chaos and bold decisions. Lean into the "burn it down and start fresh" mentality or the ironic "this is fine" energy.

The Setup:
Silent judgment. Perfect for calling out ridiculous behavior or questionable decisions without saying a word.

How to Use:

• Caption: "[Person/group] when [absurd situation happens]"
• The girl's expression does all the work—no text overlay needed on the image itself

Marketing Example:

• "Marketers watching another company explain their 'AI-powered' feature that's just a basic chatbot"

Entrepreneur Example:

• "Founders when a VC asks 'but what's your moat?' for the third time in one meeting"

Why it works: Non-verbal judgment is universally relatable. Everyone's had that moment of watching something ridiculous unfold. The silent side-eye says everything without being aggressive.

The Setup:
Two similar things calling each other out. Great for competitive positioning or industry satire.

How to Use:

• Left Spider-Man: [Group/company A]
• Right Spider-Man: [Group/company B doing same thing]

Marketing Example:

• Left: "Marketers saying AI will replace creativity"
• Right: "Marketers using AI to write every post"

Entrepreneur Example:

• Left: "VCs: 'We invest in unique ideas'"
• Right: "VCs: 'Show me 5 competitors doing exactly this'"

Why it works: Calls out hypocrisy and taps into self-aware industry humor.