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Guided Resource

HubSpot's AI Presentation Guide for Marketers: Create Quality Decks with Gamma

Learn how to create professional-looking presentations, webpages, and documents in minutes, not hours, with Gamma.

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Introduction

From hours to minutes: how AI changes presentation work

Presentations take time — and if you don’t have design skills, making them look polished can cost thousands in agency fees. The challenge? Half of professionals create presentations at least once a week, and 91% say they feel more confident when presenting with a well-designed slide deck. That’s a lot of hours spent chasing the right photo or tweaking font sizes.

It’s no secret that AI has transformed nearly every marketing workflow. Presentations are no exception. With Gamma, marketers can generate high-quality presentations, documents, and webpages in minutes instead of hours.

But like any AI-powered tool, Gamma works best when you know how to get the most out of it. Learning the platform’s ins and outs helps you create stronger outputs while saving credits along the way.

In this guide, we’ll cover:

  • How Gamma’s core features work — and how they fit into a marketer’s daily workflow
  • Best practices for structuring and refining your decks
  • AI prompting tips to improve your results
  • How to claim 50% off of Gamma

Chapter 1

Meet Gamma: your AI design partner

Gamma's Homepage

Gamma is an AI-powered platform that helps you create presentations, documents, and webpages in minutes instead of hours. Think of it as your design partner — one that doesn’t require you to know a thing about layout, fonts, or formatting.

Unlike traditional slide tools, Gamma is built for flexibility. Cards expand to fit your ideas, so you don’t have to squeeze big concepts into tiny boxes. You can group details with nested cards, or hide them until they’re needed with collapsible toggles — perfect for FAQs, supporting data, or step-by-step walkthroughs.

Gamma also gives you three ways to get started:

  • 1. Generate

    Enter a topic, and Gamma drafts a presentation, doc, or webpage for you.

You can even choose whether to generate with images, placeholders, or no visuals at all — giving you control over how polished you want your first draft to be.

Gamma walkthrough video

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Chapter 2

How marketers use Gamma

Gamma goes beyond slide design. It helps marketers cut hours of formatting out of their week and turn ideas into polished assets they can actually use — whether that’s a campaign pitch, a client proposal, or a quarterly report. Here are some of the most practical ways to put Gamma to work:

A paper plane flying into a laptop.

Campaign pitches that win buy-in

Turn a campaign idea into a polished deck in minutes. Use the Generate mode to draft slides from your topic, then refine with Paste mode if you’ve already written copy. Add supporting details in nested cards and reveal them only when needed with toggles — perfect for stakeholder FAQs. 

A stamp above a set of two papers, symbolizing a closed deal.

Client-ready proposals and sales leave-behinds

Repurpose a single notes doc into multiple versions of a client proposal. With Import mode, you can upload your existing doc, then let Gamma structure and format it. Personalize variations for different clients without redoing the design from scratch.
A bar chart indicating upward growth.

Reports that tell a clearer story

Replace static data dumps with dynamic decks. Start with your key numbers, then let Gamma build slides that highlight results visually. Use collapsible toggles to walk your audience through the “what,” then the “why,” without overwhelming them at once. 

A stack of guides.

Content repurposing at scale

Paste in a blog post, white paper, or campaign copy, and Gamma transforms it into an engaging deck or webpage. This saves hours when you need fresh formats for the same core message — whether for social, webinars, or events.

Chapter 3

Prompting best practices

Like any AI tool, Gamma works best when you give it clear, focused instructions. Here are a few ways to write prompts that lead to stronger outputs:

Chapter 4

13 ready-to-use prompts for marketers

Use these ready-made prompts to save time and create polished decks faster.

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