Ms. Anti Work's Secret Tips for Working Less to Drive More Leads

Eliminate busy work, automate tasks, and work smarter to reclaim time and creativity.

Check Out Gabrielle's "Do Less, Win More" Dashboard

I’ve earned the title Ms. Anti Work on the internet — and honestly, I wear it like a badge of honor. One of the terms I’ve popularized has really hit a nerve: the “lazy girl” job.

Now, let’s be clear: a lazy girl job isn’t about doing nothing, and despite my moniker, I do work. It’s about building a job that actually works for you, one that aligns with your values, your energy, your schedule, and your goals. It’s about autonomy. The ability to choose how you make money, what you spend your time on, who you engage with, and whether or not that 9 a.m. Zoom meeting actually needs to be a meeting.

More and more people are waking up to this. They’re realizing that grinding in a performative job with fake “flexibility” isn’t the only option. You can have a job you enjoy, that pays you well, and gives you control over your time, especially if you start using tools like AI to offload the busy work and protect your creative energy.

This piece is for the marketers who want to work smarter, not harder. Let’s talk about how to turn your marketing job into a lazy girl job — and why that’s the smartest career move you can make right now.
Gabrielle Judge is a writer, content creator, and career strategist best known for coining the term “lazy girl job” and founding the platform Ms. Anti Work.
Who is Gabrielle Judge?

What is a lazy girl job, really?

creating an EPIC career framework

When people ask me what a lazy girl job is, I point to real work-life balance. But, even that phrase doesn’t quite get to the heart of it. Work-life balance, as it's often sold to us, is kind of a grift. It sounds good. But a lot of the time, it just means your employer gets the best of you while you scramble to protect your personal time.

A lazy girl job is bigger than that. I wanted to start a movement that gave permission to make your career feel so aligned with your lifestyle that it feels “lazy.”

So, I use a different lens: autonomy. I break it down into an acronym that I call FIST:

  • F is for Financial
  • I is for Ideological
  • S is for Social 
  • T is for Time

The question is: Does your job give you autonomy in these areas? Can you look at your current role and say, "I have control over how I make money, what I stand for, who I interact with, and how I spend my time"?

If not, it might be time to reevaluate. Are there things you could be negotiating at your job? And, if those things aren’t negotiable, is that enough of a reason to pivot?

At the end of the day, autonomy looks different for everyone. That’s why I always bring it back to this bigger question: Do you feel like you have control over your work, or does your work control you?

Follow the SMART Framework

Now that I have you hooked, let’s walk through how you can make your own lazy girl job. It starts with what I call the SMART framework for lazy marketing. 

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One

Scrap the busy work

This is the first shift I encourage marketers to make: scrapping the busy work.

If you’re not sure where to start, go back to your job description. Look at the KPIs you’ve been tasked with for the quarter. Then take an honest look at how you spend your day. Do those daily tasks actually map to your bigger goals?

So many people — especially in marketing — spend a big chunk of their time doing things that are purely performative. I’m not saying that to be judgmental. I’ve been there. But, once you start identifying the 80% of things you’re doing that don’t really matter, you can start making smart decisions.

That doesn’t mean you have to storm into your manager’s office and flip the table. It means being strategic. There’s leadership in going to your boss and saying, "Hey, I noticed this task doesn’t seem to drive results. Can we talk about how I might better spend that time?"

A good example: reporting. Marketers often get buried in reports — weekly this, daily that, quarterly updates. I always ask, who’s actually reading these? How often? And how much does it actually matter?

Sometimes, it’s necessary, but often it can be automated or cut back. That’s where you start: Small but strategic conversations that help you reclaim your time without ruffling feathers.

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Two

Automate the repeatable

There’s grunt work in every job. That’s just reality. But in marketing, it can really pile up.

I talk to a lot of people who got into marketing because they loved the idea of it. They wanted to be creative, build campaigns, and tell stories. But then, they find themselves doing 20 or 30 hours a week of the same repetitive tasks over and over again.

That’s not just draining for you. It’s a waste for your employer, too. They’re not getting the best of your creativity, and you’re not getting the kind of experience that helps you grow.

That’s why automating repeatable tasks matters. Tools like Blaze.ai, Notion, and other internal ops platforms are game changers. You don’t need a huge team or an executive assistant to outsource tasks. A lot of that early delegation can happen through AI and automation. 

And it matters early in your career. You shouldn’t have to spend your first five years doing only grunt work to prove yourself. With the tools we have now, there’s no reason not to level up faster by freeing your time to do more strategic work.

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Three

Repurpose ruthlessly

Whenever I make a TikTok or Instagram reel that performs well (and I mean really well, like tons of comments, people asking questions, sharing it with friends), I know there’s something there. Those posts are usually just me talking unscripted, saying something I’ve been thinking about.

From there, I download the video and run it through a transcriber. I take the transcript and drop it into ChatGPT with prompts like:

  • Turn this into five LinkedIn posts.
  • Make a carousel for Instagram.
  • Give me a Substack headline based on this rant.

That’s usually all I need. Once I see the angle, I can run with it.

And look, I don’t auto-post anything. I still schedule and share manually. But for bigger teams, auto-posting is a no-brainer. It saves time and keeps things consistent.

My main point is this: one strong piece of content can become five, ten, even twenty others. That means you spend less time in the ideation phase and more time delivering work that already has traction with your audience.

Some creators start with Twitter — Alex Hormozi does this well. He posts 100 times a day, sees what hits, and repurposes from there.

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Four

Track what moves the needle.

Not everything that gets views drives results.

I see a lot of marketers chasing performance in the form of metrics that don’t actually matter. Views can be nice, but they’re not always meaningful. I’ve had videos go viral with a million views … only to bring in a hundred followers. That tells me something resonated on the surface but not deeply enough for people to stick around.

What I look for instead are signals of intent:

  • Saves are huge. If someone saves your post, they’re planning to come back.
  • Questions in the comments show real engagement. People want to learn more.
  • Shares and tags tell me the content is relatable.

Comments can be tricky depending on your niche. In mine, people are often hesitant to comment publicly because they worry their employer might see it. So, I pay attention to saves and shares even more.

Build Your "Do Less, Win More" Dashboard

Another requirement of a lazy girl marketing job is what I call a “Do Less, Win More” dashboard. This is the system that helps me run everything behind the scenes.

I love Notion, but honestly, you can use whatever low-code or no-code tool works best for you. Google Drive, ClickUp, whatever you’ll actually use.

I try to think about the core actions I’m doing every day. For me, that might be managing brand deals or generating new content ideas. So, I built a system that supports those things, something simple, functional, and easy to update.

The biggest thing is to keep it clean. I’m huge on digital feng shui. If your workspace — physical or digital — is a mess, it adds unnecessary friction. I want my dashboard to feel like a place where a ten-year-old could show up and know exactly what button to press.

The same goes for any tools I’m paying for. If I’m subscribed to an AI tool or automation platform, it should be close at hand and integrated into the way I actually work. If it’s not helping me reduce effort or increase output, I don’t keep it.

Gabrielle's "Do Less, Win More" Dashboard

Start using Gabrielle's "do less, win more" Notion dashboard as your own personal to-do list, content generation tool, or brand and partnership tracker. (To use, readers will need to duplicate the Notion template and copy it to their own Notion account for editing.)

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Gabrielle's notion do less, win more

The Real Benefit of Lazy Girl Marketing Jobs

Let me be clear: when I say lazy, I don’t mean unmotivated and disgruntled. It’s about working smarter, not harder. 

A lazy girl job lets you do what you were hired to do: think creatively, work smart, and make an impact — not get buried in 30 hours of admin every week.

If you can deliver results with fewer hours, less stress, and better systems, that should be something to talk about in your next annual review. We should be celebrating people who know how to get big outcomes with less effort.