Webinar Mini-Series

Beyond The Funnel

A Masterclass Series For Marketing In The AI Era.

EPISODE 2 | DEMO

Closing the Loop: AI-Powered Marketing & Sales Collaboration

Originally broadcast: Wednesday, 25th February 2026
To access the recording, click the button below.

Traditional handoffs between marketing and sales create revenue leaks. AI now enables a continuous feedback loop where every interaction makes both teams smarter.
In this 60 minute session, HubSpot experts show you the new playbook that's actually driving results. Learn how to build a revenue engine where marketing and sales work as one team, not two departments passing leads over a wall.

Walk away with actionable strategies you can start using today. ⬇️

Inside Episode 2:
Closing the Loop: AI-Powered Marketing & Sales Collaboration

Marketing leads disappear into a black hole. Sales complains about quality. Sound familiar?
In this practical demo session, we'll show you how AI creates a continuous feedback loop between marketing and sales. No more guessing what happens after the handoff. Every interaction now makes both teams smarter and more effective.

What we'll demo:

✅ See AI-powered lead scoring in action: Watch how HubSpot automatically identifies companies visiting your pricing page, enriches them with revenue data, and alerts the right rep within seconds.

✅ Build your first intent workflow: Follow along as we create automated notifications that tell sales exactly when accounts show buying signals across web visits, email opens, and content downloads.

✅ Demo the prospecting agent: See how AI researches accounts, writes personalised outreach, and pulls insights from CRM history in under 60 seconds. What used to take hours now takes minutes.

✅ Set up real-time dashboards: We'll build live reports showing deal velocity, lead response times, and campaign ROI so both teams see the same numbers and know exactly where to focus.

Meet Your Speakers

Introducing Loop Marketing.

Why we built a new playbook for the AI era

The way people buy has changed. Traffic is down, intent is higher than ever, and AI is shaping decisions before prospects even hit your site. Marketers can’t rely on yesterday’s funnel to fuel tomorrow’s growth.

That’s why HubSpot created Loop Marketing, a new playbook that helps teams stay relevant, move faster, and grow smarter.

Loop Marketing is a continuous cycle where every action makes the next one stronger: express; tailor; amplify; evolve.

Humans lead. AI accelerates. Loop Marketing combines the efficiency of AI with the creativity only you can bring.

Express who you are.

Define who you are and why you matter. AI can generate content in seconds, but without a clear voice and point of view it all sounds the same. Expressing means building a strong identity: your style guide, your story, and your unique taste, so every touchpoint feels unmistakably yours.

The Complete 'Beyond The Funnel' Webinar Series.

Episode 1

Content Marketing is Broken. Here's how to fix it.

18 February 2026

Marketing is broken, but not beyond repair. Discover HubSpot’s new Loop Marketing playbook and learn how to express your brand, tailor messages with AI, and build campaigns that grow stronger with every cycle.

Find out more

Episode 2

Closing the Loop: AI-Powered Marketing & Sales Collaboration

25 February 2026

More leads don’t always mean more growth. Learn how sales and marketing teams can shift from chasing quantity to delivering quality and creating smarter, AI-powered content that aligns teams and drives real revenue.

Episode 3

The ChatGPT Playbook: HubSpot's Guide to Showing Up in AI Search

25 March 2026

AI engines are the new front door to your brand. This session unpacks a winning AEO strategy so you can show up in ChatGPT and beyond, capture high-intent buyers, and future-proof your content.

Find out more

Frequently Asked Questions

Whilst all three episodes will give you a solid grounding in marketing in the AI era, each has a distinct focus so you can prioritise based on your needs:

Episode 1: Content Marketing Is Broken. Here's How To Fix It - Covers the complete four-stage Loop framework (Express, Tailor, Amplify, Evolve) with practical tools and examples. Best if you're dealing with rising costs, longer timelines, or plateauing results and want to understand the full system for shifting to faster, more effective marketing.
Episode 2: Closing the Loop AI-Powered Marketing & Sales Collaboration - If you're trying to understand how LLMs are changing buyer research and want a strategy to show up for higher-intent buyers at the right moments, this is for you. Learn how to optimise for AI-powered search and ensure your brand gets discovered when it matters most.
Episode 3: The ChatGPT Playbook: HubSpot's Guide to Showing Up In AI Search - If you're tired of chasing vanity metrics and want to unlock hidden revenue by working smarter, this is for you. Discover how to shift from quantity to quality, leverage AI-powered insights and intent signals, and align sales and marketing as the new revenue team.

Please note: You'll need to register for each episode independently independently by checking the corresponding tick box on the registration form.

Beyond The Funnel

Closing the Loop: AI-Powered Marketing & Sales Collaboration