EPISODE 1

Content Marketing is Broken. Here's How To Fix It.

Wednesday 18th February 2026

This Masterclass has now ended, to watch the recording please click the button below.

Join HubSpot's CMO Kipp Bodnar as he reveals the new playbook that's actually driving results: Loop Marketing. In this Masterclass learn how to build content that scales, create partnerships that convert, and turn AI into your growth engine, not your replacement.

Walk away with actionable strategies you can start using today. ⬇️

Inside Episode 1:
Content Marketing is Broken. Here's How To Fix It.

Marketing has never been more complex... or more exciting.
For the first episode of our "Beyond The Funnel" Masterclass mini-series, we’re delighted to be joined by HubSpot CMO Kipp Bodnar who will introduce you to Loop Marketing, the dynamic framework built for marketers navigating today's AI-powered world. Expect fresh insights, practical demos, and strategies you can put to work straight away.

Here's a snapshot of what's inside:

✅ The new state of marketing: 60% of Google searches now end with no clicks. Learn why AI referrals are reshaping the funnel and how high-intent traffic is fundamentally different.

✅ Meet Loop Marketing: HubSpot’s new framework designed to help you launch campaigns in days, not months, and adapt faster than the market shifts.

✅ The strategic changes that win today: Discover how to cut through the AI noise with authentic, taste-driven content.

✅ Your toolkit in action: Turn the framework into your next steps with a step-by-step plan, practical tips, and the HubSpot tools to execute.

Meet Your Speaker

Kipp Bodnar

CMO
HubSpot
Kipp Bodnar: linkedin

Introducing Loop Marketing.

Why we built a new playbook for the AI era

The way people buy has changed. Traffic is down, intent is higher than ever, and AI is shaping decisions before prospects even hit your site. Marketers can’t rely on yesterday’s funnel to fuel tomorrow’s growth.

That’s why HubSpot created Loop Marketing, a new playbook that helps teams stay relevant, move faster, and grow smarter.

Loop Marketing is a continuous cycle where every action makes the next one stronger: express; tailor; amplify; evolve.

Humans lead. AI accelerates. Loop Marketing combines the efficiency of AI with the creativity only you can bring.

Express who you are.

Define who you are and why you matter. AI can generate content in seconds, but without a clear voice and point of view it all sounds the same. Expressing means building a strong identity: your style guide, your story, and your unique taste, so every touchpoint feels unmistakably yours.

The Complete 'Beyond The Funnel' Webinar Series.

Episode 1

Content Marketing is Broken. Here's How To Fix It.

18 February 2026

Marketing is broken, but not beyond repair. Discover HubSpot’s new Loop Marketing playbook and learn how to express your brand, tailor messages with AI, and build campaigns that grow stronger with every cycle.

Episode 2

Closing the Loop: AI-Powered Marketing & Sales Collaboration

25 February 2026

More leads don’t always mean more growth. Learn how sales and marketing teams can shift from chasing quantity to delivering quality and creating smarter, AI-powered content that aligns teams and drives real revenue.

Find out more

Episode 3

The ChatGPT Playbook: HubSpot's Guide to Showing Up in AI Search

25 March 2026

AI engines are the new front door to your brand. This session unpacks a winning AEO strategy so you can show up in ChatGPT and beyond, capture high-intent buyers, and future-proof your content.

Find out more

Frequently Asked Questions

Whilst all three episodes will give you a solid grounding in marketing in the AI era, each has a distinct focus so you can prioritise based on your needs:

Episode 1: Content Marketing Is Broken. Here's How To Fix It - Covers the complete four-stage Loop framework (Express, Tailor, Amplify, Evolve) with practical tools and examples. Best if you're dealing with rising costs, longer timelines, or plateauing results and want to understand the full system for shifting to faster, more effective marketing.
Episode 2: Closing the Loop AI-Powered Marketing & Sales Collaboration - If you're trying to understand how LLMs are changing buyer research and want a strategy to show up for higher-intent buyers at the right moments, this is for you. Learn how to optimise for AI-powered search and ensure your brand gets discovered when it matters most.
Episode 3: The ChatGPT Playbook: HubSpot's Guide to Showing Up In AI Search - If you're tired of chasing vanity metrics and want to unlock hidden revenue by working smarter, this is for you. Discover how to shift from quantity to quality, leverage AI-powered insights and intent signals, and align sales and marketing as the new revenue team.

Please note: You'll need to register for each episode independently by checking the corresponding tick box on the registration form.

Beyond The Funnel

Content Marketing is Broken. Here's How To Fix It.

Inside Episode 1: Content Marketing is Broken. Here's How To Fix It.

Here's a snapshot of what's inside:

Meet Your Speaker

Kipp Bodnar

Introducing Loop Marketing.

Why we built a new playbook for the AI era

The Complete 'Beyond The Funnel' Webinar Series.

Episode 1

Content Marketing is Broken. Here's How To Fix It.

Episode 2

Closing the Loop: AI-Powered Marketing & Sales Collaboration

Episode 3

The ChatGPT Playbook: HubSpot's Guide to Showing Up in AI Search

Frequently Asked Questions

I can't join live. Will this be recorded?

How do I join the webinar?

Do I need to watch the full Beyond The Funnel webinar series?

Inside Episode 1:
Content Marketing is Broken. Here's How To Fix It.