EPISODE 3

The ChatGPT Playbook: HubSpot's Guide to Showing Up in AI Search.

Originally broadcast: Wednesday, 25th March 2026
To access the recording, click the button below.

Your buyers are asking ChatGPT for answers. Will they find you?

Discover the new playbook for visibility and growth in the age of AI search. Join HubSpot's Head of Growth Rory Hope as he breaks down Answer Engine Optimisation (AEO) and what it means for your marketing strategy.

Walk away with the complete framework to turn AI search into your most powerful lead generation channel.

Inside Episode 3:
The ChatGPT Playbook: HubSpot's Guide to Showing Up in AI Search

Your customers' search habits are shifting — but has your strategy caught up?

In the third and final episode of the “Beyond The Funnel” mini-series, we’ll explore Answer Engine Optimisation (AEO), the new playbook for making sure your brand shows up when buyers turn to ChatGPT and other AI engines for answers.

Expect proven tactics, real examples, and the blueprint to win in AI-powered search.

Here's a snapshot of what's inside:

✅ The new search reality: ChatGPT traffic is on track to overtake Google by 2028, while AI Overviews are cutting click-throughs in half. Learn how this shift is reshaping buyer behaviour and what it means for your brand.

✅ Inside the AEO playbook: Master how to rank in AI search with an optimisation checklist, and content, on-site and off-site strategies that get your brand noticed.

✅ Proven results that drive growth: See how leading brands are already winning with AI search - achieving increases in citations, demand, and higher conversion rates.

✅ Your competitive advantage toolkit: Walk away with practical tips, a step-by-step framework, and tools to track visibility and impact across AI engines.

Meet Your Speaker

Introducing Loop Marketing.

Why we built a new playbook for the AI era

The way people buy has changed. Traffic is down, intent is higher than ever, and AI is shaping decisions before prospects even hit your site. Marketers can’t rely on yesterday’s funnel to fuel tomorrow’s growth.

That’s why HubSpot created Loop Marketing, a new playbook that helps teams stay relevant, move faster, and grow smarter.

Loop Marketing is a continuous cycle where every action makes the next one stronger: express; tailor; amplify; evolve.

Humans lead. AI accelerates. Loop Marketing combines the efficiency of AI with the creativity only you can bring.

Express who you are.

Define who you are and why you matter. AI can generate content in seconds, but without a clear voice and point of view it all sounds the same. Expressing means building a strong identity: your style guide, your story, and your unique taste, so every touchpoint feels unmistakably yours.

The Complete 'Beyond The Funnel' Webinar Series.

Episode 1

Content Marketing is Broken. Here's how to fix it.

18 February 2026

Marketing is broken, but not beyond repair. Discover HubSpot’s new Loop Marketing playbook and learn how to express your brand, tailor messages with AI, and build campaigns that grow stronger with every cycle.

Find out more

Episode 2

Closing the Loop: AI-Powered Marketing & Sales Collaboration

25 February 2026

More leads don’t always mean more growth. Learn how sales and marketing teams can shift from chasing quantity to delivering quality and creating smarter, AI-powered content that aligns teams and drives real revenue.

Find out more

Episode 3

The ChatGPT Playbook: HubSpot's Guide to Showing Up in AI Search

25 March 2026

AI engines are the new front door to your brand. This session unpacks a winning AEO strategy so you can show up in ChatGPT and beyond, capture high-intent buyers, and future-proof your content.

Frequently Asked Questions

Whilst all three episodes will give you a solid grounding in marketing in the AI era, each has a distinct focus so you can prioritise based on your needs:

Episode 1: Content Marketing Is Broken. Here's How To Fix It - Covers the complete four-stage Loop framework (Express, Tailor, Amplify, Evolve) with practical tools and examples. Best if you're dealing with rising costs, longer timelines, or plateauing results and want to understand the full system for shifting to faster, more effective marketing.
Episode 2: Closing the Loop AI-Powered Marketing & Sales Collaboration - If you're trying to understand how LLMs are changing buyer research and want a strategy to show up for higher-intent buyers at the right moments, this is for you. Learn how to optimise for AI-powered search and ensure your brand gets discovered when it matters most.
Episode 3: The ChatGPT Playbook: HubSpot's Guide to Showing Up In AI Search - If you're tired of chasing vanity metrics and want to unlock hidden revenue by working smarter, this is for you. Discover how to shift from quantity to quality, leverage AI-powered insights and intent signals, and align sales and marketing as the new revenue team.

Please note: You'll need to register for each episode independently by selecting the relevant tick box for each episode on the registration from.

Beyond The Funnel

The ChatGPT Playbook: HubSpot's Guide to Showing Up in AI Search.