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The Collaboration Secrets of High-Functioning Remote Organizations

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In today's flywheel, alignment is crucial for business success. We teamed up with Trello to give you the best practices you need to align your sales and marketing teams—all while working remotely.

Aligning goals is more than the decision to work together, but seeing the results of a job well done.

The relationship between your sales and marketing departments is not what it used to be, especially once they have transitioned into fully remote teams. Maybe you have even recently heard the term, “Smarketing” and have grown to expect a seamless relationship between the two. The bottom line is, companies with well-aligned sales and marketing teams generate more revenue than companies that treat sales and marketing as two completely separate entities.

In this guide, we'll show you how to create alignment with your sales and marketing teams. We'll include best practices for remote-friendly communication, merging goals, and working together on projects asynchronously. We'll also share our tips for what has worked for Trello and HubSpot around creating teamwork opportunities, and more. Jump in and get your team aligned for 2021!

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Align your sales and marketing teams for 2021 with our guide from HubSpot and Trello.