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We're focused on scaling customer value through our expert partners. That means providing a unified experience for both our partners and customers.
With newly launched tiers for tech partners, updated tiering requirements for solutions partners, cross-ecosystem investments like PGA and badging in our marketplace, we'll drive customer value and win upmarket, together.
The App Partner Program is now the Technology Partner Program, a more strategic framework that recognizes the full scope of what technology partners build.
The program introduces four tiers (Partner, Rising, Leading, Premier) based on customer value, revenue influence, and strategic alignment.
Each tier has clear requirements and benefits, so partners know exactly where they stand and how to grow.
To maintain quality, consistency, and differentiation in our ecosystem, we’ve updated our solutions partner tier thresholds for 2026 and made two key changes:
We’ve simplified the tiers by removing managed minimums and shifted our retention metric from C$R to GRR, which looks more holistically at where customers are getting value from our products, and aligns to our internal CSM teams, who also look at GRR as their measure of value. Retention is not just an elite requirement, it is now a requirement at the Diamond level as well.
New point thresholds will launch on July 15, 2026. Partners will have until January 15, 2027 to meet new thresholds.
The HubSpot Developer Platform is a unified foundation that empowers you to build and deliver value faster — one way to build on HubSpot, from custom integrations to Marketplace apps.
It gives you one modern, opinionated way to build on HubSpot — from private integrations to Marketplace apps — using projects, UI extensions, automation, and APIs.
Built for the AI era, the platform includes a reimagined developer workspace, a modern CLI, and AI‑ready capabilities like Breeze Agent Tools and HubSpot’s LLM and MCP integrations so your apps can scale and evolve alongside your customers.
Customers expect a frictionless experience across HubSpot and our ecosystem—especially as we scale upmarket.
The Partner Growth Accelerator is a 6-week live training program that enables solutions partners and tech partners to jointly build powerful go-to-market campaigns. This specialized MDF program is designed to help partners move upmarket together through strategic co-marketing and co-selling.
Learn more and apply to join our next cohort and take your partnership strategy to the next level.
As part of HubSpot’s shift toward an Agentic Customer Platform, we are piloting a new "Forward Deployed" motion with our solutions architects and our partners to accelerate customer value.
We are currently experimenting with a select group of partners and our in-house Solution Architects to co-create a customer AI adoption framework. As we start to see results, we will begin scaling this motion by sharing our framework with the ecosystem and surfacing high-intent customers directly to partners equipped to deliver agentic AI outcomes.
This new motion ensures that as our AI tools evolve, our ecosystem is ready to lead. By aligning HubSpot's technical resources with partner expertise, we are creating a blueprint for partner-led customer success in the AI era.
Learn more about our Agentic Vision and stay tuned for updates on additional playbooks and programming coming later this year.
Introducing Dev Platform Playground: A New Quarterly Event Series.
We're launching Dev Platform Playground, a quarterly virtual event series designed for builders who want to go deeper with the HubSpot Developer Platform. Every quarter, you'll get the opportunity to learn, explore, and build with new features through hands-on workshops, deep dives, and direct access to the platform teams building the tools you rely on.
Our first Playground kicks off March 19, 2026, with three technical workshops covering the New Marketplace Install flow, Developer Platform App Migration, and Converting your Legacy Developer Account. You'll walk away with practical skills and strategies you can implement immediately.
These events are your chance to connect with other builders, ask questions in real time, and shape how you work with the HubSpot Developer Platform.
Register for the March 19 event and be part of the conversation from day one.
The Partner Advisory Councils (PACs) serve as a vital insights engine for HubSpot, providing critical input from our partner community to inform key decisions. PACs are your opportunity to have your voice heard by HubSpot leaders. Solutions Partner PACs accepting applications through February 27:
AI PAC
Upmarket PAC
Our Technology Partner Advisory council is invitation only. The 2026 cohort is complete. New members will be invited for the next cohort later this year. Membership is based on strategic fit, diversity of thought and experience in the partner program.
Join us in Boston on September 15, 2026 at the Thomas M. Menino Convention & Exhibition Center for Partner Day at INBOUND.
Gain actionable insights through keynote sessions, interactive breakouts, and hands-on workshops designed to help you learn, build, and accelerate growth. Seats are limited and we expect to sell out—registration closes September 3 at 11:59 PM ET or when we reach capacity, whichever comes first.
(Note: You must have your INBOUND ticket redeemed to secure your Partner Day ticket).
Reminder: Accreditations can be applied for at any time throughout the year!
New: We have updated the CRM Implementation accreditation standards by offering adjusted subscription requirements and extending the implementation look-back window to 24 months. These changes also include new flexible criteria for partners outside of North America, allowing high-value projects with 30+ Sales Hub Enterprise seats and $10,000+ MRR to qualify for accreditation.
The Marketing Development Fund provides partners with an opportunity to amplify their event marketing efforts and is open to all Platinum, Diamond, and Elite solutions partners. Submit proposals via your Partner Resource Portal. If approved, partners can receive up to 50% budget matching for webinars, workshops, or in-person experiences.
Note: Applications are rolling and on a first-come, first-served basis (with a priority for in-person events and those with proven ROI). Applications should be submitted a minimum of 6 weeks in advance, and we suggest submitting as soon as possible to secure your funding.
We’re continuing to run our annual commission advance program to reward high performing partners, support their cash flow, and reinforce our commitment to partners driving strong sourcing growth and retention. 2026 advances went out in January and we’ll be finalizing criteria/eligibility in the fall later this year for 2027 eligibility.
Please continue to check in with your PDM to continue tracking your trailing 12-month sourcing and retention performance.
The Partner Growth Fund is HubSpot’s invite-only growth investment for our highest-performing sourcing partners.
Partners earn entry by demonstrating consistent performance and impact, and receive an annual grant to fuel continued growth.
The program is performance-based by design - partners must continue to meet the criteria each year to remain part of the Growth Fund.
The HubSpot Solutions Partner Co-Selling Certification is designed for individuals involved in partner-sourced and partner-assisted deals. Grounded in real co-selling scenarios, the certification focuses on clear roles, shared expectations, and practical guidance to help partners and HubSpot’s Global Sales team work together more smoothly and consistently throughout the sales cycle.
Watch for communications with details coming soon.
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In 2025, we launched Deal-Based Commissions globally.
We moved from a product-line to a deal-based attribution model for reporting, commissions, and tiering.
This means that partners now earn 20% over 3 years on all sourced MRR (including upsells).
We moved to this model because our product-line model wasn't able to keep pace with evolving pricing and couldn't reward partners for growing accounts they didn’t originally sell.
This new commission model ensures partners are recognized for the value they drive — a change they’ve been asking for over the years.
Reminder: To receive credit for any deal (sourced or assisted) partners must create a shared deal.
In July, we will be launching exciting changes to our Solutions Partner Program:
1. Creating a Single Entry Point: We're unifying our Untiered and Provider entry points into a single point of entry, Solutions Partner.
2. Introducing a Partner Program Membership: A $400/month membership will be the entry and ongoing eligibility requirement for all Solutions Partners. We will waive the fee if your product subscriptions exceed a net cost of $400+/month.
These updates are designed to strengthen our program value and further enable partner success by streamlining program entry, ensuring equity across partners, and increasing customer value.
Talk to your PDM about next steps to ensure you maintain program eligibility
Partner Assistant provides real-time, contextual insights and recommendations, tailored to your business and powered by live data. Whether you’re assessing deal health, spotting growth opportunities, or navigating commission considerations, Partner Assistant helps surface the right information at the right time—so you can act with confidence.
What Partner Assistant helps you do:
Get instant, personalized answers to partner and deal-related questions
Identify potential risks and opportunities earlier in the deal cycle
Make smarter, faster decisions without digging through reports or dashboards
Why it matters:
Partner Assistant is designed to be your first stop for insights helping you prepare for conversations, prioritize opportunities, and focus your time on driving growth
The HubSpot Way of Selling has helped hundreds of partners close their largest deals by adopting the same approach used by HubSpot’s top-performing reps. By completing this program, you’ll co-sell more effectively with HubSpot reps through a shared language and process.
What’s new for 2026?
Dates:
Shared notes allow you to collaborate seamlessly with HubSpot partners on shared customers.
Shared Notes creates a direct communication bridge between Customer Success Managers and Partners inside HubSpot. Coordinate on customer initiatives, align on renewals, and flag risks with real-time updates that sync automatically between your CRM and the partner portal. CSMs receive instant task notifications when partners leave notes. The result? A unified team delivering seamless customer success.
We've expanded the Partner Client object with critical data partners need to drive results. Partners now see renewal dates across all hubs, use case activation metrics, Breeze credits consumption, and product editions. This intelligence enables proactive renewal management, tracks customer adoption, and makes it easier to segment clients and identify upsell opportunities.
Check out the new shared notes feature and new properties on your partner clients.
The Mutual Action Plan (MAP) is HubSpot's in-app planning tool that brings goal setting and collaboration between you and your PDM directly into the partner portal.
MAP provides a real-time, data-driven experience where you can set quarterly targets, track performance against key metrics like sourced deals and MRR, and create shared action plans to drive results.
With automatic data population from your HubSpot CRM and instant visibility into progress, MAP keeps your partnership goals front and center throughout the year.
HubSpot is now available for purchase via the AWS Marketplace.
This means companies can use their existing AWS cloud commit spend to purchase 20 different HubSpot software products.
This is currently available in NAM only for net-new customers. Other limitations apply.
Partners will receive 1,000 recurring monthly credits in their Partner Demo Portals. Credits are use-it-or-lose-it, so unused credits will not roll over to the next month.
You can demo HubSpot’s agents and credit-consuming features to prospects without worrying that you will run out of credits.
Spring Spotlight is right around the corner. Look for the partner-exclusive webinar and resources coming in early April.
More info coming soon.
We’ll build on our AI Ready Partner Playbook to deliver a data-backed Pricing & Packaging Services Tool with market-validated guidance on what services to offer, how to package them, and how to price them profitably.
Look for this offering in Q2.
Partner Summits are coming to a region near you in 2026. Join us for a full day of connection, strategy, and peer learning tailored to your market. Upcoming events include:
You’ll receive an email soon with your region’s event details and a link to register.
Stay tuned for your regional summit invitation.
Calling new HUG leaders!
Lead peer learning in your community through HubSpot User Groups (HUGs). Build your expertise, expand your network, and strengthen customer relationships while positioning yourself as a local HubSpot authority.
Applications open in March for new HUG chapters in 2026 - let us know if you're interested, and we'll notify you when applications launch!
Launching the HubSpot Technology Partner Program: a tiered framework built on impact
The App Partner Program is now the Technology Partner Program, a more strategic framework that recognizes the full scope of what you build.
The program introduces four tiers (Partner, Rising, Leading, Premier) based on customer value, revenue influence, and strategic alignment.
Each tier has clear requirements and benefits, so you know exactly where you stand and how to grow.
Move up tiers, unlock more go-to-market and enablement support. Every tier gains clearer benefits, consistent engagement, and a transparent path to growth.
Read the release announcement → what's new, why we’re evolving the program, and how it works
The HubSpot Catalyst Partner Program is a selective 6-month accelerator designed for high-potential technology partners who act as catalysts for customer impact.
Participants receive benefits normally reserved for Premier and Leading tier partners, including a named Partner Manager, solutions architect consulting, and GTM support.
Catalyst supports early-stage builders launching integrations and established partners who are ready to unlock deeper product alignment and GTM, exploring joint opportunities, and accelerate their growth within the HubSpot ecosystem.
The first cohort launches February 2026 and runs through year-end.
The HubSpot Ecosystem Mentorship Program is an ongoing opportunity designed to foster career growth and deepen platform expertise for technical partners. This program facilitates learning and skill development through intentional, peer-driven connection. Participants can choose between structured mini-cohorts, which focus on specific topics through a combination of 1:1 mentorship and guided group exploration, or self-paced mentorship to concentrate on individual goals.
Whether you’re looking to learn from peers or share your experience as a mentor, the program offers practical guidance on technical development, career progression, and successfully navigating the HubSpot ecosystem as a Technology Partner.
Congrats to partners featured in the latest roundup of new and updated apps.
Building something new? Let us know, so you can get featured.
Questions? Please email ecosystemkickoff@hubspot.com for support.
