Getting Started with Marketing AutomationOnce you get leads from your website, it’s time to sit back and wait for them to become customers, right? Wrong.

Instead, you should use marketing automation to automatically nurture your leads and close them as customers. You can initiate a series of automated actions — like sending follow-up emails — based on a person’s behaviors or contact information.

In this guide, you'll learn how to get started with marketing automation. We’ll answer the questions:

  • Is marketing automation right for me?
  • Which marketing automation software should you choose, and which will cause headaches?
  • How should I segment leads to get the most engagement?
  • How can I use marketing automation to turn my leads into paying customers?

The guide also comes with a marketing automation planning worksheet so you can map out segment conditions, goal drivers, and content before you fire up your marketing automation system.

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