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Executive Roundtable

How GTM Leaders Are Improving Pipeline, Increasing Revenue and Proving AI ROI

HubSpot leaders discuss how agents with connected customer context help teams reduce admin work, improve pipeline visibility, and make a stronger case for AI investment before Q4.

Recorded on August 19

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The pressure is coming from every direction at once: boards want AI ROI, buyers want proof before they expand, and the tools that were supposed to simplify the stack have quietly made it more complicated.

For two years, the default move was to add AI tools. Now leaders are living with the outcome: systems that don't talk to each other, outputs that don't compound, and teams working harder with less to show for it. 

The architecture decision has arrived, and it's overdue. Teams running AI on a shared context layer are closing deals 65% faster and resolving tickets 39% faster. This conversation is about how they got there.

Here's What's In It For You

Unfiltered perspective from leaders who've wrestled with the same AI architecture decisions you're facing now
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Why GTM leaders are rethinking their AI approach

These leaders made the call under pressure, with imperfect data. Hear what triggered it, where disconnected systems were slowing their teams down, and what changed.
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How leaders are proving AI ROI to the board

AI investment is expensive, and leaders are being asked to justify it before expanding. Hear how to build an internal case, and what proof of value actually looks like in practice.
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See what AEO looks like as a real GTM priority

70% of marketing leaders say AEO will reshape their strategy within three years. Only 20% have started. Leave knowing what your peers are doing about it right now.
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Why pipeline visibility is the new competitive edge

When Prospecting Agent and Smart Deal Progression are running on the same customer context, reps stop chasing updates and start closing. Hear what that looks like.

The Room You Want to Be In

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Who Should Watch?

Built for marketing, sales, and revenue operations leaders at mid-market and enterprise companies who own and execute GTM strategy. If you're fielding board pressure on AI ROI, watching rep productivity stall under admin burden, or trying to figure out which bets to double down on before Q4, this conversation was designed for you.

This is what's possible. And why you can't afford to wait.

  • 89%

    of HubSpot users see productivity increases

Frequently Asked Questions